Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Subconscious marketing communi...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketingmanagement
26
Marketing management
23
Social Web
22
Social web
22
Marketing
21
Internet marketing
17
Online-Marketing
17
Relationship marketing
15
Beziehungsmarketing
14
Consumer behaviour
13
Fashion
13
Mode
13
Konsumentenverhalten
12
Luxury goods
11
Luxusgüter
11
Management
11
Theory
11
India
10
Theorie
10
Brand management
9
Dienstleistungsqualität
9
Indien
9
Markenführung
9
Service quality
9
KMU
7
Private consumption
7
Privater Konsum
7
SME
7
Verkauf
7
Armut
6
Customer satisfaction
6
Estimation
6
Poverty
6
Schätzung
6
Welt
6
World
6
Bekleidungsindustrie
5
Beschwerdemanagement
5
Brand loyalty
5
Clothing industry
5
more ...
less ...
Online availability
All
Undetermined
84
Free
9
Type of publication
All
Article
132
Book / Working Paper
76
Type of publication (narrower categories)
All
Article in journal
38
Aufsatz in Zeitschrift
38
Arbeitspapier
22
Aufsatz im Buch
22
Book section
22
Working Paper
22
Graue Literatur
17
Non-commercial literature
17
research-article
15
Lehrbuch
8
Textbook
7
Aufsatzsammlung
5
Collection of articles of several authors
5
Sammelwerk
5
review-article
4
case-report
3
Case study
2
Fallstudie
2
conceptual-paper
2
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
163
Undetermined
45
Author
All
Lancaster, Geoffrey
108
Ozuem, Wilson
74
Lancaster, Geoff
43
Ray, Ranjan
40
Reynolds, Paul
15
Massingham, Lester
14
Howell, Kerry E.
12
Howell, Kerry
11
Ranfagni, Silvia
10
Willis, Michelle
10
Azemi, Yllka
9
Day, John
9
Jobber, David
9
Maitra, Pushkar
9
Naeem, Muhammad
9
Walters, David
9
Lancaster, Geoffrey A.
6
Bowen, Gordon
5
Brierley, Gerry
4
Reynolds, Paul Lewis
4
Valenzuela, Maria Rebecca J.
4
Appiah, Dominic
3
Coondoo, Dipankor
3
Crowther, David
3
Helal, Guida
3
Luck, Diana
3
Majumder, Amita
3
Okoya, Jummy
3
Prasad, Jason
3
Rovai, Serena
3
Valenzuela, Maria Rebecca
3
Ashford, Ruth
2
Borrelli, Michael
2
De León, Ashanti
2
Limb, Natalie
2
Lomas, Robert A.
2
O'Keeffe, Alina
2
Patten, Elena
2
Reynolds, Paul L.
2
Simintiras, Antonis C.
2
more ...
less ...
Institution
All
Macquarie University / Department of Economics
4
Econometric Society
2
School of Economics <Hobart, Tasmanien>
1
Published in...
All
Management Decision
10
Management decision : MD
8
Discussion paper / School of Economics, University of Tasmania
7
Macquarie economics research papers
7
Computer-mediated marketing strategies : social media and online brand communities
6
Journal of retailing and consumer services
5
Journal of strategic marketing
5
Qualitative market research : an international journal
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Australian economic papers
4
Psychology & Marketing
4
Discussion paper / University of Tasmania, Department of Economics
3
Economica
3
European Journal of Marketing
3
European journal of marketing : EJM
3
Journal of Consumer Behaviour
3
Leveraging computer-mediated marketing environments
3
Macquarie business research papers
3
Premier reference source
3
Australian Economic Papers
2
Econometric Society 2004 Australasian Meetings
2
Economic development and cultural change
2
Gender economics ; Volume 1
2
International Journal of Public Sector Management
2
International labour review
2
Journal of Research in Marketing and Entrepreneurship
2
Journal of advertising research
2
Journal of marketing management : MM
2
Qualitative Market Research: An International Journal
2
Springer eBook Collection
2
Strategic labor relations management in modern organizations
2
Strategic marketing in fragile economic conditions
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
The economic record : er
2
The review of income and wealth : journal of the International Association for Research in Income and Wealth
2
Advances in marketing, customer relationship management and e-services (AMCRMES) book series
1
Approaches to managing organizational diversity and innovation
1
Department of Economics discussion papers / Monash University
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Discussion paper / UTAS, School of Economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
107
Other ZBW resources
35
USB Cologne (EcoSocSci)
27
OLC EcoSci
25
RePEc
11
BASE
3
Showing
21
-
30
of
208
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Towards a new methodology for strategic marketing planning in SMEs
Lancaster, Geoffrey
-
1998
Persistent link: https://www.econbiz.de/10000989070
Saved in:
22
Essentials of marketing : text and cases
Lancaster, Geoffrey
;
Massingham, Lester
-
1988
Persistent link: https://www.econbiz.de/10000747449
Saved in:
23
Marketing case studies : how to tackle them, how to answer them
Massingham, Lester
;
Lancaster, Geoffrey
-
1995
-
2nd ed
Persistent link: https://www.econbiz.de/10000546621
Saved in:
24
Selling and sales management
Jobber, David
;
Lancaster, Geoffrey
-
2009
-
8th ed.
Persistent link: https://www.econbiz.de/10003789246
Saved in:
25
Tests of income pooling on household budget data : the Australian evidence
Lancaster, Geoffrey
;
Ray, Ranjan
- In:
Australian economic papers
41
(
2002
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10001998308
Saved in:
26
Endogenous intra-household balance of power and its impact on expenditure patterns : evidence from India
Lancaster, Geoffrey
;
Maitra, Pushkar
;
Ray, Ranjan
- In:
Economica
73
(
2006
),
pp. 435-460
Persistent link: https://www.econbiz.de/10003351212
Saved in:
27
Gender bias in nutrient intake : evidence from selected Indian states
Lancaster, Geoffrey
;
Maitra, Pushkar
;
Ray, Ranjan
- In:
South Asia economic journal : journal of the Institute …
7
(
2006
)
2
,
pp. 255-299
Persistent link: https://www.econbiz.de/10003380765
Saved in:
28
Essentials of marketing management
Lancaster, Geoffrey
;
Massingham, Lester
-
2010
Persistent link: https://www.econbiz.de/10008660134
Saved in:
29
Household expenditure patterns and gender bias : evidence from selected Indian states
Lancaster, Geoffrey
;
Maitra, Pushkar
;
Ray, Ranjan
- In:
Oxford development studies
36
(
2008
)
2
,
pp. 133-157
Persistent link: https://www.econbiz.de/10003747060
Saved in:
30
Endogenous intra household balance of power and its impact on expenditure patterns : evidence from India
Lancaster, Geoffrey
;
Maitra, Pushkar
;
Ray, Ranjan
-
2004
Persistent link: https://www.econbiz.de/10002214425
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
