Showing 71 - 80 of 354,748
Purpose The purpose of this paper is to analyse international business (IB) scholarship and present current gaps and new realities to enhance scholarly discourse. Design/methodology/approach The paper divides the scholarship into three distinct sections. First, it interrogates the changing...
Persistent link: https://www.econbiz.de/10013413569
Persistent link: https://www.econbiz.de/10014316296
Persistent link: https://www.econbiz.de/10014333679
Persistent link: https://www.econbiz.de/10014286091
Persistent link: https://www.econbiz.de/10014368229
Persistent link: https://www.econbiz.de/10014324892
Persistent link: https://www.econbiz.de/10014486359
Persistent link: https://www.econbiz.de/10014380711
Persistent link: https://www.econbiz.de/10014383563
This study aimed to provide an assessment of marketing on international business and to organize and classify the literature on marketing in order to clarify the importance of this tool and encourage future research in the projection of international business marketing (IBM) and the power of the...
Persistent link: https://www.econbiz.de/10013470220