Purpose This study aims to understand the role of drivers, underlying challenges and, consequently, the implications of the reverse knowledge transfer (RKT) process for the multinational enterprises (MNE)s. Design/methodology/approach A dyadic qualitative research design was used with a...

Purpose: This paper aims to deal with international marketing of products, analyzing how adaptation/standardization and network development are achieved when marketing products in Bangladesh. Design/methodology/approach: By applying a qualitative method, the study was conducted at four...

Purpose: The purpose of the study is to identify and analyze critical mediating and moderating market intelligence challenges faced by the SMEs when implementing corporate social responsibility (CSR) based on an applied market-oriented business model (MOBM). Design/methodology/approach:...

Purpose: The aim of this study is to develop and evaluate a market-oriented business model (MOBM) and analyze how it contributes to internationalization of SMEs' disruptive innovation. Design/methodology/approach: Based on market orientation literature, an MOBM is developed and assessed through...