International marketing strategy of emerging market firms : the case of Bangladesh
Year of publication: |
2023
|
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Authors: | Fregidou-Malama, Maria ; Chowdhury, Ehsanul Huda ; Hyder, Akmal S. |
Published in: |
Journal of Asia Business Studies. - Bingley : Emerald, ISSN 1559-2243, ZDB-ID 2589599-0. - Vol. 17.2023, 4, p. 804-823
|
Subject: | Bangladesh | Customization | Diaspora | Emerging markets | Product marketing | Bangladesch | Schwellenländer | Emerging economies | Internationales Marketing | International marketing |
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