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Marketing's role in understanding political activity : editorial

Korschun, Daniel; Martin, Kelly D.; Vadakkepatt, Gautham - In: Journal of public policy & marketing 39 (2020) 4, pp. 378-387

Persistent link: https://www.econbiz.de/10012534317

Peer effects on brand activism : evidence from brand and user chatter on Twitter

Guha, Mithila; Korschun, Daniel - In: The journal of brand management : an international journal 31 (2024) 2, pp. 153-167

Persistent link: https://www.econbiz.de/10014511514

Stop me if you've heard this one before : identity-based consumer responses to music in marketing contexts

Godfrey, Zoë; Korschun, Daniel - In: AMS review : official publication of the Academy of … 14 (2024) 1/2, pp. 37-52

Persistent link: https://www.econbiz.de/10014584096

Corporate social responsibility, customer orientation, and the job performance of frontline employees

Korschun, Daniel; Bhattacharya, CB; Swain, Scott D. - European School of Management and Technology (ESMT) - 2011

A study involving a Global 500 company finds that frontline employees’ perceptions of corporate social responsibility (CSR) can contribute to their customer orientation (self-rated) and objective job performance (supervisor-rated) by activating social identification processes. Employees...

Persistent link: https://www.econbiz.de/10009643250

Do consumers use tipping to monitor service? : role of power and embarrassment

Lee, Jeonggyu; Aggarwal, Anubhav; Rafieian, Hoori; … - In: Journal of retailing and consumer services 56 (2020), pp. 1-6

Persistent link: https://www.econbiz.de/10012389990

The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment

Sen, Sankar; Bhattacharya, C.B.; Korschun, Daniel - In: Journal of the Academy of Marketing Science 34 (2006) 2, pp. 158-166

Persistent link: https://www.econbiz.de/10006149010

HR - Using Corporate Social Responsibility to Win the War for Talent - New research indicates that there are five steps that can help business leaders increase the effectiveness of...

Bhattacharya, C.B.; Sen, Sankar; Korschun, Daniel - In: MIT sloan management review 49 (2008) 2, pp. 37-44

Persistent link: https://www.econbiz.de/10007903985

Integrating social responsibility and marketing strategy : Report No. 03-119

Dong, Weimin; Du, Shuili; Korschun, Daniel - In: MSI reports : working paper series (2003) 4, pp. 3-21

Persistent link: https://www.econbiz.de/10009893405

Stakeholder Marketing: Beyond the Four Ps and the Customer

Bhattacharya, C.B.; Korschun, Daniel - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 113

Persistent link: https://www.econbiz.de/10007995615

Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees

Korschun, Daniel; Bhattacharya, CB; Swain, Scott D. - 2013

Persistent link: https://www.econbiz.de/10014181596