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Internet advertising of offensive products : the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn; Moschis, George P.; Thittapong … - In: International journal of internet marketing and … 14 (2020) 2, pp. 152-167
Persistent link: https://www.econbiz.de/10012252811
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Linking family structure to impulse-control and obsessive–compulsive buying
Baker, Andrew M.; Moschis, George P.; Rigdon, Edward E.; … - In: Journal of consumer behaviour : an international … 15 (2016) 4, pp. 291-302
Persistent link: https://www.econbiz.de/10011570789
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Explaning older consumers' low use of the internet
Jul Thanasrivanitchai; Moschis, George P.; Shannon, Randall - In: International journal of internet marketing and … 11 (2017) 4, pp. 355-375
Persistent link: https://www.econbiz.de/10011859085
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A life course study of the effects of experienced life events on the onset and continuity of preventive healthcare behaviors
Yingwattanakul, Preecha; Moschis, George P. - In: Health marketing quarterly 36 (2019) 1, pp. 71-91
Persistent link: https://www.econbiz.de/10012200126
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Beyond cognitive age : developing a multitheoretical measure of age and its assessment
Mathur, Anil; Fon Sim Ong; Choong, Kwai Fatt; … - In: Journal of marketing analytics : JMA 5 (2017) 1, pp. 31-43
Persistent link: https://www.econbiz.de/10011748237
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EXPORT MARKETING MANAGEMENT
Alexandrides, Costas George; Moschis, George P. - 1977
Persistent link: https://www.econbiz.de/10003998280
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Children and adolescent consumer behavior : insights from the life course paradigm
Moschis, George P.; Mathur, Anil - In: Journal of consumer behaviour 23 (2024) 4, pp. 1917-1928
Persistent link: https://www.econbiz.de/10014633917
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Mature Consumer Awareness and Attitudes Toward Retirement Housing and Long-Term Care Alternatives
Gibler, Karen Martin; Lumpkin, James R.; Moschis, George P. - In: Journal of consumer affairs : official publication of … 31 (1997) 1, pp. 113-138
Persistent link: https://www.econbiz.de/10007373694
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Mature Consumer Awareness and Attitudes Toward Retirement Housing and Long-Term Care Alternatives
Gibler, Karen Martin; Lumpkin, James R.; Moschis, George P. - In: Journal of consumer affairs : official publication of … 31 (1997) 1, pp. 113-138
Persistent link: https://www.econbiz.de/10007373847
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Older Consumer Responses to Marketing Stimuli: The Power of Subjective Age
Moschis, George P.; Mathur, Anll - In: Journal of advertising research 46 (2006) 3, pp. 339-346
Persistent link: https://www.econbiz.de/10007390431