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Do key account managers focus too much on commercial performance? : a cognitive mapping application
Durif, Fabien; Geay, Bénédicte; Graf, Raoul - In: Journal of business research : JBR 66 (2013) 9, pp. 1559-1567
Persistent link: https://www.econbiz.de/10009757029
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E-relationship marketing : a cognitive mapping introspection in the banking sector
Brun, Isabelle; Durif, Fabien; Ricard, Line - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 572-594
Persistent link: https://www.econbiz.de/10010371631
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Do key account managers focus too much on commercial performance? A cognitive mapping application
Durif, Fabien; Geay, Bénédicte; Graf, Raoul - In: Journal of business research : JBR 66 (2013) 9, pp. 1559-1567
Persistent link: https://www.econbiz.de/10010121595
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The Kijiji Second-hand Economy Index : 2016
Durif, Fabien - 2019
In 2015, the Kijiji Second-Hand Economy Index launched to more closely examine the growing phenomenon that is the second-hand economy The intention of the inaugural study was to devise a first-of-its-kind annual Index to measure Canadians' second-hand practices and their impact on the Canadian...
Persistent link: https://www.econbiz.de/10012859697
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Packaging-free products : a lever of proximity and loyalty between consumers and grocery stores
Louis, Didier; Lombart, Cindy; Durif, Fabien - In: Journal of retailing and consumer services 60 (2021), pp. 1-17
Persistent link: https://www.econbiz.de/10012502729
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Why does this brand speak to me? : conceptualization, scale development, and validation of brand relevance
Guèvremont, Amélie; Durif, Fabien; Grappe, Cindy G. - In: Journal of promotion management : innovations in … 27 (2021) 5, pp. 609-629
Persistent link: https://www.econbiz.de/10012549621
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A tale of browsers and hunters : exploration of diverging consumer profiles and their characteristics in the secondhand marketplace
Ertz, Myriam; Durif, Fabien; Arcand, Manon - In: International journal of business 22 (2017) 1, pp. 68-84
Persistent link: https://www.econbiz.de/10011670947
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Life after death? : study of goods multiple lives practices
Ertz, Myriam; Durif, Fabien; Arcand, Manon - In: The journal of consumer marketing 34 (2017) 2, pp. 108-118
Persistent link: https://www.econbiz.de/10011635267
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What claims best convey the quality of retailers' standard private label products?
Louis, Didier; Lombart, Cindy; Grappe, Cindy G.; Durif, … - In: International journal of retail and distribution management 51 (2023) 11, pp. 1569-1587
Persistent link: https://www.econbiz.de/10014484155
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L'opérationnalisation des principes du développement durable
Durif, Fabien; Brosseau, Ann; Turcotte, Claudine; … - In: Revue française de gestion : hommes et techniques 190 (2009) 10, pp. 57-76
Persistent link: https://www.econbiz.de/10008710451