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Consumer acceptance and market success: Wal‐Mart in the UK and Germany

Pioch, Elke; Gerhard, Ulrike; Fernie, John; Arnold, … - In: International Journal of Retail & Distribution Management 37 (2009) 3, pp. 205-225

Purpose – This paper aims to explore Wal‐Mart's varying performance in Europe and eventual exit from the German market by singling out the role of consumer acceptance of Wal‐Mart's market propositions. Design/methodology/approach – The paper uses the macro‐constructs of institutional...

Persistent link: https://www.econbiz.de/10014803409

Driving sales through shoppers' sense of sound, sight, smell and touch

Soars, Brenda - In: International Journal of Retail & Distribution Management 37 (2009) 3, pp. 286-298

Purpose – The purpose of this paper is to explain how sensory stimuli can influence environments, improve the shopper experience and change the nature of behaviour in ways beyond our consciousness. Design/methodology/approach – This paper reviews research gathered over several years and it...

Persistent link: https://www.econbiz.de/10014803413

A comparison of four strategies to promote fair trade products

Chen, Shih‐Mei; Huddleston, Patricia - In: International Journal of Retail & Distribution Management 37 (2009) 4, pp. 336-345

' purchase intention for fair trade coffee; and second to examine the effect of attractiveness and credibility of two university …

Persistent link: https://www.econbiz.de/10014803416

Consumer‐brand relationships in sport: brand personality and identification

Carlson, Brad D.; Todd Donavan, D.; Cumiskey, Kevin J. - In: International Journal of Retail & Distribution Management 37 (2009) 4, pp. 370-384

Purpose – The purpose of this paper is to investigate the relationships between the brand personality of a sports team … among constructs. Findings – The two brand personality dimensions of wholesomeness and successfulness are mediated through … prestige to predict the consumer's identification with the team. The two brand personality dimensions of imaginativeness and …

Persistent link: https://www.econbiz.de/10014803419

Acceptance of online customization for apparel shopping

Cho, Hira; Fiorito, Susan S. - In: International Journal of Retail & Distribution Management 37 (2009) 5, pp. 389-407

negatively related to the perception of a competent website and does not influence a positive attitude toward the online …

Persistent link: https://www.econbiz.de/10014803420

Investigating linkages between online purchase behaviour variables

Vazquez, Delia; Xu, Xingang - In: International Journal of Retail & Distribution Management 37 (2009) 5, pp. 408-419

Purpose – The purpose of this paper is to examine the relationships between the online consumer behaviour constructs of attitude, motivations and information search in order to develop an online consumer behaviour framework. Design/methodology/approach – An email survey collected data from...

Persistent link: https://www.econbiz.de/10014803421

Gift shopping behavior in a multichannel retail environment

Lee, Hyun‐Hwa; Kim, Jihyun - In: International Journal of Retail & Distribution Management 37 (2009) 5, pp. 420-439

Purpose – To date, most research focused on understanding the meanings and mechanism of gift giving behavior and there is little literature on channel usage behavior for gift shopping. The purpose of this paper is to examine the relationship between consumers' retail purchase experiences for...

Persistent link: https://www.econbiz.de/10014803422

Use of scent in a naturally odourless store

Parsons, Andrew G. - In: International Journal of Retail & Distribution Management 37 (2009) 5, pp. 440-452

Purpose – The purpose of the paper is to introduce the concept of associated scents for retail stores that are normally odourless, and provide an understanding of how associated scent can be used by these non‐scented retailers to influence shopper behaviour and the appeal of the store....

Persistent link: https://www.econbiz.de/10014803423

Retail store loyalty: a comparison of two customer segments

Yavas, Ugur; Babakus, Emin - In: International Journal of Retail & Distribution Management 37 (2009) 6, pp. 477-492

Purpose – The purpose of this paper is to determine if various measures of loyalty (satisfaction, continued patronage and share of wallet) converge or diverge. A related objective of the study is to examine the relative efficacies of merchandise quality, interaction quality, price and store...

Persistent link: https://www.econbiz.de/10014803425

Indian consumers' purchase behavior toward US versus local brands

Kumar, Archana; Kim, Youn‐Kyung; Pelton, Lou - In: International Journal of Retail & Distribution Management 37 (2009) 6, pp. 510-526

‐oriented variables (i.e. consumer's need for uniqueness (NFU), and clothing interest), and brand‐specific variables (i.e. perceived … quality and emotional value) on purchase intention toward a US retail brand versus a local brand that are available in the … intention of the US brand and the local brand. Both self‐concept and NFU positively influenced clothing interest. Clothing …

Persistent link: https://www.econbiz.de/10014803427