Consumer interactions on social media have been analysed in the literature as sources of information about their ability to generate engagement and knowledge about how to interact with brands. The present study contributes to this line of research, focusing on empirically determining those...

Purpose This paper examines the engagement of business practitioners with academic business research. The purpose of this paper is to assess whether there is a gap between academic research and business people, and, if so, how to bridge this gap. Design/methodology/approach Over 150 senior...