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Quality of lifestyle and luxury purchase inclinations from the perspectives of affluent Muslim consumers
Kassim, Norizan M.; Zain, Mohamed M. - In: Journal of Islamic marketing : JIMA 7 (2016) 1, pp. 95-119
Persistent link: https://www.econbiz.de/10011560545
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Linking user experience and consumer-based brand equity : the moderating role of consumer expertise and lifestyle
Mishra, Abhishek; Dash, Satya Bhusan; Cyr, Dianne J. - In: The journal of product & brand management 23 (2014) 4/5, pp. 333-348
Persistent link: https://www.econbiz.de/10010422961
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Hotel Customer Loyalty : The Effect of Individual’s Similarity to Brand, Lifestyle Congruency and Cultural Brand Asset
Nayebzadeh, Shahnaz - 2019
. Independent variables of this study included cultural brand asset, individual's similarity to brand, lifestyle congruency … satisfaction also have a positive impact on brand loyalty. Lifestyle congruency and individual's similarity to brand have impact on …
Persistent link: https://www.econbiz.de/10012891225
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A Comparison of Loyalty Programs of Two Lifestyle Retail Stores Using the Net-Promoter Score Method
Farooqi, Rahela - 2017
The proliferation of loyalty programs is definitely an indicator of their popularity. Loyalty Programs have been around for years and their effectiveness has been the topic of research for decades. A lot of research work has been carried out outside India on the various aspects of these...
Persistent link: https://www.econbiz.de/10012972399
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The effect of customer lifestyle patterns on the use of mobile banking applications in Jordan
Al-Dmour, Rand H.; Al Haj Dawood, Emilia; Al-Dmour, Hani; … - In: International journal of electronic marketing and … 11 (2020) 3, pp. 239-258
Persistent link: https://www.econbiz.de/10012251130
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Understanding the drivers of consumer-brand identification
Sihvonen, Jenniina - In: The journal of brand management : an international journal 26 (2019) 5, pp. 583-594
Persistent link: https://www.econbiz.de/10012060168
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Linking lifestyle to customer lifetime value : an exploratory study in an online fashion retail market
Dahana, Wirawan Dony; Miwa, Yukihiro; Morisada, Makoto - In: Journal of business research : JBR 99 (2019), pp. 319-331
Persistent link: https://www.econbiz.de/10012023642
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Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Psychology & marketing 35 (2018) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
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Influence of psycho-demographic variables of customers on their expectations and satisfaction towards retail store image attributes
Anuradha, A. - In: International journal of business innovation and research 14 (2017) 4, pp. 439-459
Persistent link: https://www.econbiz.de/10011863338
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Impact of changing consumer lifestyles and website quality on online satisfaction and loyalty : an emerging market framework
Pandey, Shweta; Chawla, Deepak - In: International journal of Indian culture and business … 12 (2016) 1, pp. 50-71
Persistent link: https://www.econbiz.de/10011618174