This is the story of the Princeton Wine Group, a group whose membership has been relatively constant for almost 40 years. This group has enjoyed 244 blind tastings involving 1,708 different wines. A statistical analysis was performed at each tasting examining whether participants ranked the...

Despite the introduction of an array of innovations and new payment options for consumers over the last decade, income and demographics remain significant predictors of payment behavior. Using data from a 2023 consumer payments diary, we find that income, age, and education are significant...

Prejudices about sustainability are widespread. This article shows how sustainability influencers seek to overcome these while remaining authentic, as they also collaborate with brands, thereby promoting consumption. The findings from 18 interviews and a netnography show that they apply four...

Sustainability labeling is prevalent in personal care, a CHF 2 billion market. The authors develop four product archetypes based on the labeling, pricing, and ingredients of 2666 products: Quiet Premium, Claim Champions, Labeling Peacocks, and Humble Bargains. They derive five actionable...