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Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes; Torres, Pedro - In: Journal of retailing and consumer services 42 (2018), pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
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Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo; Coelho, Pedro Simões; Rita, Paulo - In: Journal of marketing communications 28 (2022) 7, pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
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Fanning the flames : transmitting negative word of mouth of rival brands
Liao, Junyun; Chen, Jiawen; Zhao, Haichuan; Li, Muhua - In: Journal of business research : JBR 154 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10013468717
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Employer brand management, organizational prestige and employees' work-of-mouth referrals in Taiwan
Uen, Jin Feng; Ahlstrom, David; Chen, Shuyuan; Liu, Julie; … - In: Asia Pacific : journal of human resources 53 (2015) 1, pp. 104-123
Persistent link: https://www.econbiz.de/10010511397
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How the interplay of consumer-brand identification and crises influences the effectiveness of corporate response strategies
Ma, Liang - In: International journal of business communication : IJBC … 60 (2023) 1, pp. 84-104
Persistent link: https://www.econbiz.de/10014228974
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When consumers learn, money burns : signaling quality via advertising with observational learning and word of mouth
Joshi, Yogesh V.; Musalem, Andrés - In: Marketing science : the marketing journal of the … 40 (2021) 1, pp. 168-188
Persistent link: https://www.econbiz.de/10012493751
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Exclusivity as a signal of quality in a market with word-of-mouth communication
Ashoori, Minoo Talebi; Schmidbauer, Eric; Stock, Axel - In: Review of marketing science 18 (2020) 1, pp. 99-115
Persistent link: https://www.econbiz.de/10012298680
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Opinion leaders and product variety
Kuksov, Dmitri; Liao, Chenxi - In: Marketing science : the marketing journal of the … 38 (2019) 5, pp. 812-834
Persistent link: https://www.econbiz.de/10012120909
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Influencing social media influencers through affiliation
Pei, Amy; Mayzlin, Dina - In: Marketing science 41 (2022) 3, pp. 593-615
Persistent link: https://www.econbiz.de/10013363931
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Who Cares about social image?
Friedrichsen, Jana; Engelmann, Dirk - 2017
This paper experimentally investigates how concerns for social approval relate to intrinsic motivations to purchase ethically. Participants state their willingness-to-pay for both a fair trade and a conventional chocolate bar in private or publicly. A standard model of social image predicts that...
Persistent link: https://www.econbiz.de/10011587460