Consumers underestimation of the quality of remanufactured products is a barrier for remanufacturers. Online reviews provide quality signals to consumers unaware of remanufactured products. To explore whether remanufacturers produce higher quality products to improve their review ratings,...

This paper experimentally investigates how concerns for social approval relate to intrinsic motivations to purchase ethically. Participants state their willingness-to-pay for both a fair trade and a conventional chocolate bar in private or publicly. A standard model of social image predicts that...