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A meta-analysis of the effects...
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Konsumentenverhalten
66
Consumer behaviour
65
Advertising
64
Werbung
63
Advertising effects
56
Werbewirkung
56
Meta-analysis
36
Meta-Analyse
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Internet marketing
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Product placement
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Social web
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English
177
German
44
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Eisend, Martin
200
Reijmersdal, Eva A. van
38
Boerman, Sophie C.
16
Kuß, Alfred
14
Rozendaal, Esther
13
Buijzen, Moniek
9
Rosengren, Sara
9
Koch, Jochen
8
van Reijmersdal, Eva A.
8
Langer, Alexandra
7
Neijens, Peter
7
Neijens, Peter C.
7
Noort, Guda van
7
Petermann, Arne
7
Smit, Edith G.
7
Tarrahi, Farid
7
Küster-Rohde, Franziska
6
Schuchert-Güler, Pakize
6
van Reijmersdal, Eva
6
Berlo, Zeph M. C. van
5
Evanschitzky, Heiner
5
Hudders, Liselot
5
Knoll, Silke
5
Richter, Thorsten
5
Smit, Edith
5
Apaolaza, Vanessa
4
Bayón, Tomás
4
Brexendorf, Tim Oliver
4
Hartmann, Patrick
4
Langner, Tobias
4
Rößner, Anna
4
Schmidt, Susanne
4
Tomczak, Torsten
4
Voorveld, Hilde
4
Bothfeld, Silke
3
Dahlén, Micael
3
Hermann, Erik
3
Karpinska-Krakowiak, Malgorzata
3
Möller, Jana
3
Smink, Anne R.
3
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Springer Fachmedien Wiesbaden
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European Advertising Academy
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
ICORIA <10, 2011, Berlin>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
Institut für Marketing <Berlin>
1
Springer Nature Switzerland AG
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Verband der Hochschullehrer für Betriebswirtschaft
1
Wissenschaftszentrum Berlin für Sozialforschung (WZB)
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International journal of advertising : the quarterly review of marketing communications
24
Journal of advertising : official publication of the American Academy of Advertising
17
International journal of advertising : the review of marketing communications
14
Journal of advertising
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
European Advertising Academy
8
Journal of current issues and research in advertising : JCIRA
8
Journal of the Academy of Marketing Science
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Psychology & marketing
8
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
7
Journal of business research : JBR
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SpringerLink / Bücher
7
Advances in advertising research
5
BuR - Business Research
5
Journal of advertising research
5
Journal of international marketing
5
Journal of marketing communications
5
Marketing letters : a journal of research in marketing
5
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Breaking new ground in theory and practice
3
Business research
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Discussion Papers / Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
3
Diskussionsbeiträge
3
Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
3
Journal of business economics : JBE
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Journal of marketing
3
Marketing : ZFP ; journal of research and management
3
Marketing Letters
3
Research
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Business research : BuR ; official open access journal of VHB, Verband der Hochschullehrer für Betriebswirtschaft e.V
2
Cutting edge international research
2
Journal of Consumer Psychology
2
Journal of promotion management : JPM
2
Journal of retailing
2
Lehrbuch
2
Marketing : journal of research and management
2
Springer eBook Collection
2
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ECONIS (ZBW)
191
OLC EcoSci
37
RePEc
11
EconStor
8
USB Cologne (EcoSocSci)
6
Other ZBW resources
5
USB Cologne (business full texts)
2
BASE
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1
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
2
Informing consumers about "hidden" advertising : a literature review of the effects of disclosing sponsored content
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
- In:
Advertising in new formats and media : current research …
,
(pp. 115-146)
.
2016
Persistent link: https://www.econbiz.de/10011473405
Saved in:
3
Effects of brand placement disclosures : an eye tracking study into the effects of disclosures and the moderating role of brand familiarity
Smink, Anne R.
;
Reijmersdal, Eva A. van
;
Boerman, Sophie C.
- In:
Challenges in an age of dis-engagement
,
(pp. 85-96)
.
2017
Persistent link: https://www.econbiz.de/10011688301
Saved in:
4
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
5
Appreciation and effects of sponsorship disclosure
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 273-284)
.
2013
Persistent link: https://www.econbiz.de/10009773957
Saved in:
6
Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
Saved in:
7
Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
Saved in:
8
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
9
The gamification of branded content : a meta-analysis of advergame effects
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Eisend, …
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10012584575
Saved in:
10
Mixing advertising and editorial content in radio programmes : appreciation and recall of brand placements versus commercials
Reijmersdal, Eva A. van
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 425-446
Persistent link: https://www.econbiz.de/10009301340
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