//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A meta-analysis of the effects...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
72
Consumer behaviour
71
Advertising
68
Werbung
67
Advertising effects
60
Werbewirkung
60
Meta-analysis
36
Meta-Analyse
33
Internet marketing
27
Online-Marketing
27
Marktforschung
18
Theorie
18
Deutschland
17
Bibliometrie
16
Germany
16
Markenimage
16
Market research
16
Bibliometrics
15
Brand management
15
Markenführung
15
Product Placement
15
Product placement
15
Theory
15
Betriebswirtschaftslehre
14
Brand image
14
Social Web
14
Social web
14
Marketingmanagement
13
Business economics
12
Marketing management
12
Empirical method
11
Empirische Methode
11
Children
10
Gender
10
Geschlecht
10
persuasion knowledge
10
Beziehungsmarketing
9
Fernsehwerbung
9
Humor
9
Kinder
9
more ...
less ...
Online availability
All
Undetermined
98
Free
50
Type of publication
All
Article
215
Book / Working Paper
54
Other
1
Type of publication (narrower categories)
All
Article in journal
140
Aufsatz in Zeitschrift
140
Aufsatz im Buch
21
Book section
21
Working Paper
12
Konferenzschrift
9
Lehrbuch
9
Arbeitspapier
8
Collection of articles of several authors
8
Sammelwerk
8
Graue Literatur
6
Non-commercial literature
6
Conference paper
5
Conference proceedings
5
Konferenzbeitrag
5
Textbook
5
Article
4
Aufsatzsammlung
3
Hochschulschrift
3
research-article
3
Thesis
2
Einführung
1
more ...
less ...
Language
All
English
186
German
44
Undetermined
40
Author
All
Eisend, Martin
202
Reijmersdal, Eva A. van
41
Boerman, Sophie C.
19
Rozendaal, Esther
15
Kuß, Alfred
14
Buijzen, Moniek
11
van Reijmersdal, Eva A.
10
Rosengren, Sara
9
Koch, Jochen
8
Langer, Alexandra
7
Neijens, Peter
7
Neijens, Peter C.
7
Noort, Guda van
7
Petermann, Arne
7
Smit, Edith G.
7
Tarrahi, Farid
7
Küster-Rohde, Franziska
6
Schuchert-Güler, Pakize
6
van Reijmersdal, Eva
6
Berlo, Zeph M. C. van
5
Evanschitzky, Heiner
5
Hudders, Liselot
5
Knoll, Silke
5
Richter, Thorsten
5
Smit, Edith
5
Voorveld, Hilde
5
Apaolaza, Vanessa
4
Bayón, Tomás
4
Brexendorf, Tim Oliver
4
Hartmann, Patrick
4
Langner, Tobias
4
Rößner, Anna
4
Schmidt, Susanne
4
Tomczak, Torsten
4
Bothfeld, Silke
3
Dahlén, Micael
3
Hermann, Erik
3
Karpinska-Krakowiak, Malgorzata
3
Möller, Jana
3
Segijn, Claire M.
3
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
5
Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
3
European Advertising Academy
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
ICORIA <10, 2011, Berlin>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
Institut für Marketing <Berlin>
1
Springer Nature Switzerland AG
1
Verband der Hochschullehrer für Betriebswirtschaft
1
Wissenschaftszentrum Berlin für Sozialforschung (WZB)
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
24
Journal of advertising : official publication of the American Academy of Advertising
17
International journal of advertising : the review of marketing communications
15
Journal of advertising
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
European Advertising Academy
8
Journal of current issues and research in advertising : JCIRA
8
Journal of the Academy of Marketing Science
8
Psychology & marketing
8
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
7
Journal of business research : JBR
7
SpringerLink / Bücher
7
Journal of marketing communications
6
Advances in advertising research
5
BuR - Business Research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of advertising research
5
Journal of international marketing
5
Marketing letters : a journal of research in marketing
5
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Breaking new ground in theory and practice
3
Business research
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Discussion Papers / Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
3
Diskussionsbeiträge
3
Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
3
Journal of business economics : JBE
3
Journal of marketing
3
Marketing : ZFP ; journal of research and management
3
Marketing Letters
3
Research
3
Business research : BuR ; official open access journal of VHB, Verband der Hochschullehrer für Betriebswirtschaft e.V
2
Cutting edge international research
2
Journal of Consumer Psychology
2
Journal of promotion management : JPM
2
Journal of retailing
2
Lehrbuch
2
Marketing : journal of research and management
2
Springer eBook Collection
2
more ...
less ...
Source
All
ECONIS (ZBW)
197
OLC EcoSci
37
RePEc
11
EconStor
8
Other ZBW resources
8
USB Cologne (EcoSocSci)
6
USB Cologne (business full texts)
2
BASE
1
more ...
less ...
Showing
91
-
100
of
270
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
91
Morality effects and consumer responses to counterfeit and pirated products : a meta-analysis
Eisend, Martin
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 301-323
Persistent link: https://www.econbiz.de/10011988969
Saved in:
92
Explaining digital piracy : a meta-analysis
Eisend, Martin
- In:
Information systems research : ISR
30
(
2019
)
2
,
pp. 636-664
Persistent link: https://www.econbiz.de/10012038248
Saved in:
93
Explaining the use and effects of humour in advertising : an evolutionary perspective
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
Saved in:
94
Gender roles
Eisend, Martin
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10012201398
Saved in:
95
The third-person effect in advertising : a meta-analysis
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
Saved in:
96
Editorial: international and methodological diversity in advertising research
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 659-662
Persistent link: https://www.econbiz.de/10011799652
Saved in:
97
Is VHB-JOURQUAL2 a good measure of scientific quality? : assessing the validity of the major business journal ranking in German-speaking countries
Eisend, Martin
- In:
Business research : BuR ; official open access journal …
4
(
2011
)
2
,
pp. 241-274
Persistent link: https://www.econbiz.de/10009959007
Saved in:
98
Older people in advertising
Eisend, Martin
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 308-322
Persistent link: https://www.econbiz.de/10013362314
Saved in:
99
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
100
Methodische Grundlagen und Anwendungen der Generalisierbarkeitstheorie in der betriebswirtschaftlichen Forschung
Eisend, Martin
-
2008
Persistent link: https://www.econbiz.de/10004914562
Saved in:
First
Prev
6
7
8
9
10
11
12
13
14
15
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->