Lettl, Christopher; Georg Gemünden, Hans - In: Journal of Business & Industrial Marketing 20 (2005) 7, pp. 339-346
finally become manufacturers themselves. Design/methodology/approach – Concrete innovation projects were chosen as the unit of … required innovation networks. A high problem pressure, an active role of users in the idea generation phase, a high degree of … systematically identify and leverage entrepreneurial users for their innovation work. Thus, parts of the R&D and marketing function …