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When brand-related UGC induces effectiveness on social media : the role of content sponsorship and content type
Kim, Mikyoung; Song, Doori - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 105-124
Persistent link: https://www.econbiz.de/10011859222
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The dilution effects of media strategy on brands' copromotion efficiency : identifying best practices for copromotion media planning
Byun, Kyung-Ah; Song, Doori; Kim, Mikyoung - In: Journal of advertising research 57 (2017) 2, pp. 207-226
Persistent link: https://www.econbiz.de/10011709410
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Balancing "We" and "I" : self-construal and an alternative approach to seeking uniqueness
Song, Doori; Lee, Joonghwa - In: Journal of consumer behaviour : an international … 12 (2013) 6, pp. 506-516
Persistent link: https://www.econbiz.de/10010230115
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The "just-right feeling" and recycling behaviors : the role of regulatory focus, self-construal, and involvement
Park, Sun-Young; Song, Doori - In: Journal of nonprofit & public sector marketing 33 (2021) 3, pp. 239-264
Persistent link: https://www.econbiz.de/10012623626
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The influence of regulatory focus on the effect of product cues
Song, Doori; Morton, Cynthia R. - In: Psychology & marketing 33 (2016) 11, pp. 917-933
Persistent link: https://www.econbiz.de/10011602974
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Can brand experience shorten consumers' psychological distance toward the brand? : the effect of brand experience on consumers' construal level
Kim, Dong Hoo; Song, Doori - In: The journal of brand management : an international journal 26 (2019) 3, pp. 255-267
Persistent link: https://www.econbiz.de/10012060067
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Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo; Kim, Seoyeon; Song, Doori - In: Journal of marketing communications 25 (2019) 6, pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
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Corporate message strategies for global CSR campaigns : the mediating role of perceived altruism
Rim, Hyejoon; Song, Doori - In: Corporate communications : an international journal 22 (2017) 3, pp. 383-400
Persistent link: https://www.econbiz.de/10011778530
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Push-pull analysis : the mediating role of promotion types relative to visit intention to a sports museum
Yim, Brian H.; Lyberger, Mark R.; Song, Doori - In: International journal of sports marketing & sponsorship 23 (2022) 2, pp. 346-368
Persistent link: https://www.econbiz.de/10013369899
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Determinants of young consumers' attitude toward mobile advertising : the role of regulatory focus
Kim, Mikyoung - In: Journal of promotion management : innovations in … 26 (2020) 2, pp. 186-206
Persistent link: https://www.econbiz.de/10012179117