Balancing "We" and "I" : self-construal and an alternative approach to seeking uniqueness
Year of publication: |
2013
|
---|---|
Authors: | Song, Doori ; Lee, Joonghwa |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 12.2013, 6, p. 506-516
|
Subject: | Massenproduktion | Mass production | Persönlichkeitspsychologie | Personality psychology | Individualismus | Individualism | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition |
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