Purpose: While the importance of salesperson market orientation behavior (SMOB) is widely acknowledged, as evidenced by the increasing research attention this concept is receiving, discussion of its antecedents and consequences in the literature remains limited. The purpose of this paper is to...

Purpose: This study aims to test the role of a firm’s marketing and technological capabilities in mediating the relationship between customer involvement in information provision (CIP) and customer involvement in coproduction (CIC) and new product performance, while also investigating the...

Employees do not always respond to feedback as management would like. To explain different responses to feedback, we proposed that both situational cues (i.e., feedback signs and styles) and the self-construals of feedback receivers (i.e., level of interdependent self) jointly affect their sense...