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Choosing R&D or advertising for competing firms in uncertain market

Xie, Bo; Wang, Xianjia - In: Journal of industrial engineering and management : JIEM 7 (2014) 3, pp. 716-732

Purpose: R&D and advertising have become important means to enhance the competitiveness of firms' products. Design an appropriate model to help the firm to make the right choice is value in supply chain.Design/methodology/approach: In considering that whether the market is completely covered or...

Persistent link: https://www.econbiz.de/10011912486

Media management : the integration of HRM, technology, and people

Stephens, Keri K.; Waters, Eric D.; Sinclair, Caroline - In: Meeting the challenge of human resource management : a …, (pp. 215-226). 2014

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Adapting safety rules in a high reliability context : how wildland firefighting workgroups ventriloquize safety rules to understand hazards

Jahn, Jody L. S. - In: Management communication quarterly : an international … 30 (2016) 3, pp. 362-389

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The negotiation of sharing leadership in the context of professional hierarchy : interactions on interprofessional teams

Fox, Stephanie; Comeau-Vallée, Mariline - In: Leadership 16 (2020) 5, pp. 568-591

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Working with tensions : materiality, discourse, and (dis)empowerment in occupational identity negotiation among higher education fund-raisers

Meisenbach, Rebecca J. - In: Management communication quarterly 22 (2008/09) 2, pp. 258-287

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Integrating ethics and responsibility into organizational communication research : issues and new directions

Meisenbach, Rebecca J. - In: Management communication quarterly : an international … 31 (2017) 1, pp. 146-152

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To come out or not to come out : minority religious identity self-disclosure in the United States workplace

Charoensap-Kelly, Piyawan; Mestayer, Colleen L.; … - In: Management communication quarterly : an international … 34 (2020) 2, pp. 213-250

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Resilience, well-being, and organizational outcomes of Croatian, Thai, and US workers during COVID-19

Charoensap-Kelly, Piyawan; Sheldon, Pavica; Antony, … - In: Journal of management & organization : JMO 27 (2021) 6, pp. 1083-1111

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Commentary: space is hard : using social media for selective investigative disclosure as a multi-faceted crisis communication strategy to achieve technical transparency

Waters, Eric D.; D'Urso, Scott C. - In: International journal of business communication : IJBC … 60 (2023) 2, pp. 635-655

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Environmental sustainability as competitive driver in emerging markets

Mitra, Rahul - In: Emerging markets and the future of the BRIC nations, (pp. 65-85). 2015

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