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Wilkie, William L.
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Murphy, Patrick E.
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of macromarketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Marketing and the common good : essays from Notre Dame on societal impact
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AMS review : official publication of the Academy of Marketing Science
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Does marketing need reform? : fresh perspectives on the future
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Handbook of marketing
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History of marketing thought ; Volume 1
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Journal of Historical Research in Marketing
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Legends in consumer behavior
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Macromarketing - a global focus ; Vol. 1
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Operations research, Management science : OR MS ; the international literature digest
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Research for Consumer Policy : Proceedings of Conference Conducted by the Center for Policy Alternatives, Massachusetts Institute of Technology with Support of the National Science Foundation on 28 - 29 July 1977
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The Sage handbook of advertising
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The world of marketing thought : where are we heading?
Wilkie, William L.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 239-247)
.
2006
Persistent link: https://www.econbiz.de/10003430344
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2
My memorable experiences as a marketing academic at the Federal Trade Commission
Wilkie, William L.
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 194-201
Persistent link: https://www.econbiz.de/10010439120
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3
Special section commemorating the 100th anniversary of the US Federal Trade Commission
Wilkie, William L.
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 188-190
Persistent link: https://www.econbiz.de/10010439125
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4
Consumer information processing : issues for public policy makers
Wilkie, William L.
- In:
Research for Consumer Policy : Proceedings of …
,
(pp. 88-117)
.
1978
Persistent link: https://www.econbiz.de/10003001478
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5
Reflections on marketing and imagination
Wilkie, William L.
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 125-131
Persistent link: https://www.econbiz.de/10011627998
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6
Consumer behavior
Wilkie, William L.
-
1986
Persistent link: https://www.econbiz.de/10013489999
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7
Consumer behavior
Wilkie, William L.
-
1990
-
2. ed.
Persistent link: https://www.econbiz.de/10013490274
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8
Marketing's relationship to society
Wilkie, William L.
;
Moore, Elizabeth S.
- In:
Handbook of marketing
,
(pp. 9-38)
.
2006
Persistent link: https://www.econbiz.de/10003335032
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9
Stakeholder marketing : why "stakeholder" was omitted from American marketing association's official 2007 definition of marketing and why the future is bright for stakeholder marke...
Gundlach, Gregory T.
;
Wilkie, William L.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 89-92
Persistent link: https://www.econbiz.de/10003979328
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10
Countermarketing and demarketing against product diversion : forensic research in the firearms industry
Gundlach, Gregory T.
;
Bradford, Kevin D.
;
Wilkie, William L.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 103-122
Persistent link: https://www.econbiz.de/10003979335
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