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87
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73
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69
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66
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65
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64
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64
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62
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61
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60
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58
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57
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56
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56
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56
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56
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41
Consumer-based determinants of brand love and its consequences : a quantitative research
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
- In:
International journal of business and emerging markets …
11
(
2019
)
2
,
pp. 122-143
Persistent link: https://www.econbiz.de/10012135583
Saved in:
42
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
43
The role of emotional value for reading and giving eWOM in altruistic services
Previte, Josephine
;
Russell-Bennett, Rebekah
;
Mulcahy, Rory
- In:
Journal of business research : JBR
99
(
2019
),
pp. 157-166
Persistent link: https://www.econbiz.de/10012023590
Saved in:
44
Tweeting with the stars : automated text analysis of the effect of celebrity social media communications on consumer word of mouth
Aleti, Torgeir
;
Pallant, Jason I.
;
Tuan, Annamaria
; …
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 17-32
Persistent link: https://www.econbiz.de/10012129482
Saved in:
45
Emotions within online reviews and their influence on product attitudes in Austria, USA and Thailand
Zablocki, Agnieszka
;
Makri, Katerina
;
Houston, Michael J.
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 20-39
Persistent link: https://www.econbiz.de/10012107045
Saved in:
46
The effect of word-of-mouth on consumer emotions and choice : findings from a service industry
Martensen, Anne
;
Grønholdt, Lars
- In:
International journal of quality and service sciences
8
(
2016
)
3
,
pp. 298-314
Persistent link: https://www.econbiz.de/10011623923
Saved in:
47
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
48
Brand love and positive word of mouth : the moderating effects of experience and price
Karjaluoto, Heikki
;
Munnukka, Juha
;
Kiuru, Katrine
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 527-537
Persistent link: https://www.econbiz.de/10011587810
Saved in:
49
A model of behavioral intentions to follow online travel advice based on social and emotional loneliness scales in the context of online travel communities : the moderating role of...
Lee, Kwang-Ho
;
Hyun, Sunghyup Sean
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 426-438
Persistent link: https://www.econbiz.de/10010509464
Saved in:
50
The effects of social media on emotions, brand relationship quality, and word of mouth : an empirical study of music festival attendees
Hudson, Simon
;
Roth, Martin S.
;
Madden, Thomas Justin
; …
- In:
Tourism management : research, policies, practice
47
(
2015
),
pp. 68-76
Persistent link: https://www.econbiz.de/10010499497
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