Emotions within online reviews and their influence on product attitudes in Austria, USA and Thailand
Agnieszka Zablocki & Katerina Makri & Michael J. Houston
| Year of publication: |
2019
|
|---|---|
| Authors: | Zablocki, Agnieszka ; Makri, Katerina ; Houston, Michael J. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 46.2019, p. 20-39
|
| Subject: | Emotions | Content of online reviews | Self-construal | Emotion | Thailand | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Österreich | Austria | Online-Marketing | Internet marketing | USA | United States | Online-Handel | Online retailing |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Corrigendum enthalten in: Volume 46, May 2019, Seite 113 |
| Other identifiers: | 10.1016/j.intmar.2019.01.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012107045