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1
When environmental messages should be assertive : examining the moderating role of effort investment
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 135-157
Persistent link: https://www.econbiz.de/10011298743
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2
Smiling AI agents : how anthropomorphism and broad smiles increase charitable giving
Baek, Tae Hyun
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Seeun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 850-867
Persistent link: https://www.econbiz.de/10013209444
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3
Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
;
Kim, Yeonshin
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012016715
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4
Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun
;
Baek, Tae Hyun
;
Kim, Youn-Kyung
;
Yoo, Kyunga
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
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5
Awe and guilt : desirability and feasibility appeals in social media green campaigns
Kim, Seeun
;
Childs, Michelle L.
;
Baek, Tae Hyun
- In:
Journal of consumer behaviour
22
(
2023
)
2
,
pp. 314-328
Persistent link: https://www.econbiz.de/10014251288
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6
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
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7
Pride and gratitude : egoistic versus altruistic appeals in social media advertising
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Journal of business research : JBR
142
(
2022
),
pp. 499-511
Persistent link: https://www.econbiz.de/10013168410
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8
Temporal and social scarcities : effects on ad evaluations
Kim, Sujin
;
Yoon, Sukki
;
Baek, Tae Hyun
;
Kim, Yeonshin
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1115-1134
Persistent link: https://www.econbiz.de/10012650632
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9
Programmatic creative : AI can think but it cannot feel
Bakpayev, Marat
;
Baek, Tae Hyun
;
Van Esch, Patrick
; …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 90-95
Persistent link: https://www.econbiz.de/10012698526
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10
Looking forward, looking back : the impact of goal progress and time urgency on consumer responses to mobile reward apps
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238364
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