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Sold on Language : How Advertisers Talk to You and What This Says about You

Sedivy, Julie - 2010 - 1st ed.

ourselves as being in charge of our lives: we're not. Sold on Language may not be for everyone. But if you shop, it's for you … Psychology of Persuasion Tell most people that advertisers and politicians exploit language to manipulate desire and opinion, and … persuasive power that inhabits every corner of language - not just in the familiar puffery of adjectives like "new and improved …

Persistent link: https://www.econbiz.de/10013485723

Aesthetics for a polite society : language and the marketing of second-hand goods in eighteenth-century London

Blondé, Bruno; De Mulder, Alessandra; Stobart, Jon - In: The economic history review 77 (2024) 3, pp. 953-974

Persistent link: https://www.econbiz.de/10015047921

"We" versus "you" : exploring the extent of gendered language in purchasing and supply management job advertisements

Kelly, Stephen; Hasche, Nina; Klézl, Vojtěch; … - In: International journal of procurement management 20 (2024) 3, pp. 365-383

Persistent link: https://www.econbiz.de/10015064966

Signification and significance : a study of the relations of signs and values

Morris, Charles - 1970 - 2. printing

Persistent link: https://www.econbiz.de/10000596268

Brand narratives, sustainability, and gender : a socio-semiotic approach

Ourahmoune, Nacima; Binninger, Anne-Sophie; Robert, Isabelle - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 313-331

Persistent link: https://www.econbiz.de/10010402638

Should I say it in English? : exploring language effects on print advertising among Latin American bilinguals

Alvarez, Cecilia M. O.; Uribe, Rodrigo; De-La-Torre, … - In: International journal of advertising : the quarterly … 36 (2017) 6, pp. 975-993

Persistent link: https://www.econbiz.de/10011859177

Towards brand ecology : an analytical semiotic framework for interpreting the emergence of place brands

Giovanardi, Massimo; Lucarelli, Andrea; Pasquinelli, Cecilia - In: Marketing theory 13 (2013) 3, pp. 365-383

Persistent link: https://www.econbiz.de/10009790638

A semiotic and critical apporach to teaching inter-cultural management

Bell, Roger - In: European journal of cross-cultural competence and management 3 (2014) 1, pp. 18-39

Persistent link: https://www.econbiz.de/10010490527

Symbolic action research in information systems : introduction to the special issue

Aakhus, Mark; Ågerfalk, Pär J.; Lyytinen, Kalle; … - In: Management information systems : mis quarterly 38 (2014) 4, pp. 1187-1200

Persistent link: https://www.econbiz.de/10010433222

A semiotic analysis of consumer-generated antibranding

Kucuk, S. Umit - In: Marketing theory 15 (2015) 2, pp. 243-264

Persistent link: https://www.econbiz.de/10011494620