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's understanding of the service innovation process by shedding light on the question of universality of factors and issues that relate …
Persistent link: https://www.econbiz.de/10014827351
Purpose – Draws upon Hofstede's cultural values and Rogers' diffusion of innovations to investigate relationships between search engine popularity and a company's preference for global versus local online branding. Design/methodology/approach – Investigates the global versus local domain...
Persistent link: https://www.econbiz.de/10014827388
Purpose – This study explores factors influencing the revitalisation of a multinational brand that is perceived negatively by local consumers because of various reasons such as past poor quality or negative publicity. Design/methodology/approach – This study conceptualises brand...
Persistent link: https://www.econbiz.de/10014827391
Persistent link: https://www.econbiz.de/10014827449
applied technological innovation, a key IT resource, can enhance relationship learning for suppliers in their dealings with … technological innovation can improve supplier innovativeness directly. Interestingly however, applied technological innovation does … evidence on the contribution of applied technological innovation on enhancing relationship learning and innovation in interfirm …
Persistent link: https://www.econbiz.de/10014827486
export performance of selected key intangible resources, namely, innovation, human resource management, networking and the … product innovation (innovation) positively impacts on SME export performance, irrespective of export destination, other … implications – Investing in product innovation and hiring specialist non‐family executives are associated with success on global …
Persistent link: https://www.econbiz.de/10014827574
values of fatalism, traditionalism, and religious commitment were found to explain cross‐cultural variation in innovation …
Persistent link: https://www.econbiz.de/10014827602
Examines the characteristics of firms which undertake exporting under their own volition and in the absence of external stimuli. In this context, internally‐induced export initiation is viewed as an innovative behaviour. The classification scheme employed in this study has a high degree of...
Persistent link: https://www.econbiz.de/10014827647
their similarities and differences from the rest of the country as an explanation to understand better the innovation …
Persistent link: https://www.econbiz.de/10014827649
activities. These leading edge innovators are beginning to take on elements of the fifth‐generation (5G) innovation process …
Persistent link: https://www.econbiz.de/10014827664