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Consumers and artificial intelligence : an experiential perspective
Puntoni, Stefano; Walker Reczek, Rebecca; Giesler, Markus; … - In: Journal of marketing 85 (2021) 1, pp. 131-151
Persistent link: https://www.econbiz.de/10012391431
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Commentary: how AI shapes consumer experiences and expectations
Cukier, Kenneth - In: Journal of marketing 85 (2021) 1, pp. 152-155
Persistent link: https://www.econbiz.de/10012391432
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Commentary: artificial intelligence : the marketer's dilemma
Kozinets, Robert V.; Gretzel, Ulrike - In: Journal of marketing 85 (2021) 1, pp. 156-159
Persistent link: https://www.econbiz.de/10012391433
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Commentary: the ethical use of powerful words and persuasive machines
Donath, Judith - In: Journal of marketing 85 (2021) 1, pp. 160-162
Persistent link: https://www.econbiz.de/10012391434
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Providers versus platforms : marketing communications in the sharing economy
Costello, John P.; Walker Reczek, Rebecca - In: Journal of marketing 84 (2020) 6, pp. 22-38
Persistent link: https://www.econbiz.de/10012309676
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The wisdom of some : do we always need high consensus to shape consumer behavior?
Sciandra, Michael R.; Lamberton, Cait; Walker Reczek, … - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 1, pp. 15-35
Persistent link: https://www.econbiz.de/10011690542
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That's not how I remember it : willfully ignorant memory for ethical product attribute information
Walker Reczek, Rebecca; Irwin, Julie Richt; Zane, Daniel M. - In: Journal of consumer research : JCR ; an … 45 (2018) 1, pp. 185-207
Persistent link: https://www.econbiz.de/10011883891
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Supplier non-retention post disruption : what role does anger play?
Polyviou, Mikaella; Rungtusanatham, M. Johnny; Walker … - In: Journal of operations management 61 (2018), pp. 1-14
Persistent link: https://www.econbiz.de/10011932704
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The meaning of distraction : how metacognitive inferences from distraction during multitasking affect brand evaluations
Zane, Daniel M.; Smith, Robert W.; Walker Reczek, Rebecca - In: Journal of consumer research : JCR ; an … 46 (2019/2020) 5, pp. 974-994
Persistent link: https://www.econbiz.de/10012183288
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Healthy diets make empty wallets : the healthy = expensive intuition
Haws, Kelly L.; Walker Reczek, Rebecca; Sample, Kevin L. - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 992-1007
Persistent link: https://www.econbiz.de/10011770801