This article is about marketing planning. It is a subject which is ot treated extensively in the literature and is not well understood by many academics and practitioners, according to a well‐known researcher in the field. Major marketing planning problems identified by others are introduced...

Purpose The purpose of this paper is to explore the use of paid accommodation by international visitors who also stay with a friend or relative in another destination. Design/methodology/approach This paper conducts analysis of secondary data to look at the proportion of person nights in paid...