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Organizational capabilities and business performance : when and how does the dark side of managerial ties matter?
Chung, Henry F. L.; Wang, Cheng Lu; Huang, Pei-how; … - In: Industrial marketing management : the international … 55 (2016), pp. 70-82
Persistent link: https://www.econbiz.de/10011503616
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The moderating role of managerial ties in market orientation and innovation : an Asian perspective
Wang, Cheng Lu; Chung, Henry F. L. - In: Journal of business research : JBR 66 (2013) 12, pp. 2431-2437
Persistent link: https://www.econbiz.de/10010211323
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A contingency approach to international marketing strategy and decision-making structure among exporting firms
Chung, Henry F. L.; Wang, Cheng Lu; Huang, Pei-how - In: International marketing review 29 (2012) 1, pp. 54-87
Persistent link: https://www.econbiz.de/10009514738
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Business networking and innovation of Asian enterprises in Western countries : the moderation of institutional distance
Wang, Cheng Lu; Chung, Henry F. L. - In: Industrial marketing management : the international … 88 (2020), pp. 152-162
Persistent link: https://www.econbiz.de/10012285345
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The contingent effect of social networking ties on Asian immigrant enterprises' innovation
Chung, Henry F. L.; Yen, Dorothy A.; Wang, Cheng Lu - In: Industrial marketing management : the international … 88 (2020), pp. 414-425
Persistent link: https://www.econbiz.de/10012285381
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Effects of vividness, information and aesthetic design on the appeal of pay-per-click ads
Zhu, Ying; Wang, Yong; Wei, Joicey; Hao, Andy - In: Journal of research in interactive marketing : … 17 (2023) 6, pp. 848-864
Persistent link: https://www.econbiz.de/10014428176
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Experiential Approach to Consumer Decision Making
Phau, Ian - 2020
Persistent link: https://www.econbiz.de/10013042886
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Handbook of contemporary marketing in China : theories and practices
Wang, Cheng Lu (contributor); Wang, Cheng Lu (contributor) - 2011
Persistent link: https://www.econbiz.de/10008936525
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Persuasive cues and reciprocal behaviors in influencer-follower relationships : the mediating role of influencer defense
Wong, Amy; Wei, Joicey - In: Journal of retailing and consumer services 75 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014372614
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An investigation of marketing decision-making strategies : the experience of New Zealand companies
Chung, Henry F. L. - 2004
Persistent link: https://www.econbiz.de/10002084551