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AIM: A New Perspective on Relationship Marketing for Professional Services
Wang, Cheng Lu; Mowen, John C. - In: Journal of professional services marketing 15 (1997) 2, pp. 55-68
Persistent link: https://www.econbiz.de/10007068999
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The impact of affect on service quality and satisfaction: the moderation of service contexts
Jiang, Ying; Wang, Cheng Lu - In: The journal of services marketing 20 (2006) 4-5, pp. 211-218
Persistent link: https://www.econbiz.de/10007292742
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The Degree of Standardization: A Contingency Framework for Global Marketing Strategy Development
Wang, Cheng Lu - In: Journal of global marketing 10 (1996) 1, pp. 89
Persistent link: https://www.econbiz.de/10007002239
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The measurement of guanxi: Introducing the GRX scale
Yen, Dorothy A.; Barnes, Bradley R.; Wang, Cheng Lu - In: Industrial marketing management : the international … 40 (2011) 1, pp. 97-109
Persistent link: https://www.econbiz.de/10008814587
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Migration of Chinese Consumption Values: Traditions, Modernization, and Cultural Renaissance
Wang, Cheng Lu; Lin, Xiaohua - In: Journal of business ethics : JOBE 88 (2010) 3, pp. 399-410
Persistent link: https://www.econbiz.de/10009135849
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The significance of trust and renqing in the long-term orientation of Chinese business-to-business relationships
Wang, Cheng Lu; Siu, Noel Y.M.; Barnes, Bradley R. - In: Industrial marketing management : the international … 37 (2008) 7, pp. 819-825
Persistent link: https://www.econbiz.de/10008897139
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The heterogeneity of Chinese consumer values: a dual structure explanation
Lin, Xiaohua; Wang, Cheng Lu - In: Cross cultural management : an international journal 17 (2010) 3, pp. 244-257
Persistent link: https://www.econbiz.de/10008443436
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The significance of trust and renqing in the long-term orientation of Chinese business-to-business relationships
Wang, Cheng Lu; Siu, Noel Y.M.; Barnes, Bradley R. - In: Industrial marketing management : the international … 37 (2008) 7, pp. 819-824
Persistent link: https://www.econbiz.de/10008135882
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A contingency approach to international marketing strategy and decision-making structure among exporting firms
Chung, Henry F.L.; Wang, Cheng Lu; Huang, Pei-how - In: International marketing review 29 (2012) 1, pp. 54-88
Persistent link: https://www.econbiz.de/10009835889
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Web-enabled product ID system as a tool in pharmaceutical marketing
Browe, Christopher; Wang, Cheng Lu - In: International journal of pharmaceutical and healthcare … 1 (2007) 3, pp. 226-233
Persistent link: https://www.econbiz.de/10009896119