AIM: A New Perspective on Relationship Marketing for Professional Services
Year of publication: |
1997
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Authors: | Wang, Cheng Lu ; Mowen, John C. |
Published in: |
Journal of professional services marketing. - New York, NY : Haworth Press, ISSN 0748-4623, ZDB-ID 6160001. - Vol. 15.1997, 2, p. 55-68
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