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Ewing, Michael T.
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Ewing, Michael
51
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28
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22
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12
Newton, Fiona J.
11
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7
Newton, Joshua D.
7
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5
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ECONIS (ZBW)
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31
Developing customised CRM projects : the role of industry norms, organisational context and customer expectations on CRM implementation
Steel, Marion
;
Dubelaar, Chris
;
Ewing, Michael
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1328-1344
Persistent link: https://www.econbiz.de/10010227746
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32
How contagious is your viral marketing campaign? : a mathematics model for assessing campaign performance
Ewing, Michael
;
Stewart, David B.
;
Mather, Dineli R.
; …
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 205-216
Persistent link: https://www.econbiz.de/10010383780
Saved in:
33
Comparing churn prediction techniques and assessing their performance : a contingent perspective
Tamaddoni, Ali
;
Stakhovych, Stanislav
;
Ewing, Michael
- In:
Journal of service research : JSR
19
(
2016
)
2
,
pp. 123-141
Persistent link: https://www.econbiz.de/10011485372
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34
When nutritional guidelines and life collide : family fruit and vegetable socialisation practices in low socioeconomic communities
Judd, Stephanie M.
;
Newton, Joshua D.
;
Newton, Fiona J.
; …
- In:
Journal of marketing management : MM
30
(
2014
)
15/16
,
pp. 1625-1653
Persistent link: https://www.econbiz.de/10010466433
Saved in:
35
Resolving contradictions in instiutional demand through loose coupling
Newton, Joshua D.
;
Ewing, Michael
;
Collier, Paul
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 747-753
Persistent link: https://www.econbiz.de/10010404133
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36
From whence it came : understanding source effects in consumer-generated advertising
Steyn, Peter
;
Ewing, Michael
;
Heerden, Gené van
;
Pitt, …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 133-160
Persistent link: https://www.econbiz.de/10008936314
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37
An ex-ante approach to brand capability valuation
Ratnatunga, Janek
;
Ewing, Michael
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 323-331
Persistent link: https://www.econbiz.de/10003840057
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38
Brand death : a developmental model of senescence
Ewing, Michael
;
Jevons, Colin P.
;
Khalil, Elias L.
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 332-338
Persistent link: https://www.econbiz.de/10003840058
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39
Brand management in small to medium-sized enterprises
Berthon, Pierre R.
;
Ewing, Michael T.
;
Napoli, Julie
- In:
Journal of small business management : JSBM ; a joint …
46
(
2008
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10003723438
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40
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
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