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How phygital customers' experience transforms the retail banking sector? : Examining customer engagement and patronage intentions

Kumar, Jitender; Rana, Sudhir; Rani, Garima; Rani, Vinki - In: Competitiveness review : CR 34 (2024) 1, pp. 92-106

Persistent link: https://www.econbiz.de/10014485368

An EEG-based neuro-recommendation system for improving consumer purchase experience

Panda, Debadrita; Chakladar, Debashis Das; Rana, Sudhir; … - In: Journal of consumer behaviour 23 (2024) 1, pp. 61-75

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Advancing methodologies of conducting literature review in management domain

Rana, Sudhir (ed.); Singh, Jagroop (ed.); … - 2024 - First edition

Giving new insight into the theories behind management literature reviews, Advancing Methodologies of Conducting Literature Review in Management Domain explores a range of novel ideas on how to plan, organize, synthesize, and present the results from previous literature from across management...

Persistent link: https://www.econbiz.de/10014450445

Employee's performance and Kaizen events' success : does supervisor behaviour play a moderating role?

Kharub, Manjeet; Gupta, Himanshu; Rana, Sudhir; … - In: The TQM journal : the international review of … 35 (2023) 8, pp. 2336-2366

Persistent link: https://www.econbiz.de/10014457692

The dark side of members' heterogeneity within online brand communities and global virtual teams : an extension to Schwartz's value theory

Raut, Sachin Kumar; Rana, Sudhir; Kathuria, Sakshi; … - In: Journal of global marketing 36 (2023) 4, pp. 284-302

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Gender diversity and financial performance : a quantified review based on bibliometric and cluster analysis

Quttainah, Majdi; Singhania, Shubham; Rana, Sudhir - In: International studies of management & organization : ISMO 53 (2023) 4, pp. 291-312

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Improving firm performance using market orientation and capabilities : a case study approach

Narula, Sandeep; Rana, Sudhir; Srivastava, Shakul; … - In: South Asian journal of business studies 12 (2023) 3, pp. 374-394

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Conceptualizing international positioning strategies for Indian higher education institutions

Rana, Sudhir; Verma, Shubhangi; Haque, Moon Moon; … - In: Review of international business and strategy 32 (2022) 4, pp. 503-519

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Presence of digital sources in international marketing : a review of literature using Leximancer

Khan, Surender; Rana, Sudhir; Goel, Anuj - In: International journal of technology marketing : IJTMkt 16 (2022) 3, pp. 246-274

Persistent link: https://www.econbiz.de/10013359077

A review of the contribution of Yair Aharoni to the foreign investment decision process : a bibliometric analysis

Raut, Sachin Kumar; Alon, Ilan; Rana, Sudhir - In: European journal of international management : EJIM 20 (2023) 1, pp. 8-42

Persistent link: https://www.econbiz.de/10014304930