Presence of digital sources in international marketing : a review of literature using Leximancer
Year of publication: |
2022
|
---|---|
Authors: | Khan, Surender ; Rana, Sudhir ; Goel, Anuj |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 16.2022, 3, p. 246-274
|
Subject: | literature review | Leximancer | digital transformation | internationalisation | Digitalisierung | Digitization | Social Web | Social web | Bibliometrie | Bibliometrics | Internationales Marketing | International marketing | Online-Marketing | Internet marketing | Globalisierung | Globalization |
-
Mazzucchelli, Alice, (2021)
-
Researching Global Digital E-Marketing Trends
Al-Ababneh, Hassan Ali, (2022)
-
International entrepreneurial marketing in the digital era
Yang, Man, (2023)
- More ...
-
Determinants of international marketing strategy for emerging market multinationals
Rana, Sudhir, (2020)
-
Dhiman, Rahul, (2020)
-
Rana, Sudhir, (2020)
- More ...