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An exploratory comparison of materialism and conspicuous consumption in Pakistan
Dev, Madhoo; Podoshen, Jeffrey Steven; Shahzad, Muhammad - In: Journal of international consumer marketing 30 (2018) 5, pp. 317-325
Persistent link: https://www.econbiz.de/10011966071
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Tell me your story and I will tell you who you are : Persona perspective in sustainable consumption
Onel, Naz; Mukherjee, Avinandan; Kreidler, Nicole Bieak; … - In: Psychology & Marketing 35 (2018) 10, pp. 752-765
Persistent link: https://www.econbiz.de/10012083916
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Tell me your story and I will tell you who you are : persona perspective in sustainable consumption
Onel, Naz; Mukherjee, Avinandan; Kreidler, Nicole Bieak; … - In: Psychology & marketing 35 (2018) 10, pp. 752-765
Persistent link: https://www.econbiz.de/10011970117
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Gender and differences in materialism, power, risk aversion, self-consciousness, and social comparison
Keech, Jessica; Papakroni, Jorida; Podoshen, Jeffrey S. - In: Journal of international consumer marketing 32 (2020) 2, pp. 83-93
Persistent link: https://www.econbiz.de/10012200801
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Second chance hiring : exploring consumer perception of employers who hire individuals with criminal histories
Young, Nicole C. Jones; Keech, Jessica - In: Management decision 60 (2022) 9, pp. 2389-2408
Persistent link: https://www.econbiz.de/10013350483
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Scent marketing : an overview
Morrin, Maureen - In: Sensory marketing : research on the sensuality of products, (pp. 75-86). 2010
Persistent link: https://www.econbiz.de/10003933192
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Flavor halos andconsumer perceptions offood healthfulness
Pham, Nguyen; Morrin, Maureen; Bublitz, Melissa G. - In: European Journal of Marketing 53 (2019) 4, pp. 685-707
Purpose This paper aims to examine how repeated exposure to health-related products that contain flavors (e.g. cherry-flavored cough syrup) create “flavor halos” that can bias perceptions about the healthfulness of foods that contain the same flavors (e.g. cherry-flavored cheesecake)....
Persistent link: https://www.econbiz.de/10012067925
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From Glossy to Greasy : The Impact of Learned Associations on Perceptions of Food Healthfulness
Ye, Ning; Morrin, Maureen; Kampfer, Kristina - In: Journal of Consumer Psychology 30 (2019) 1, pp. 96-124
Persistent link: https://www.econbiz.de/10012083055
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Colors and cultures: exploring the effects of mall décor on consumer perceptions
Chebat, Jean-Charles; Morrin, Maureen - In: Journal of business research : JBR 60 (2007) 3, pp. 189-196
Persistent link: https://www.econbiz.de/10003428813
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The impact of scent and music on consumer perceptions of time duration
Morrin, Maureen; Chebat, Jean-Charles; Gelinas-Chebat, … - In: Sensory marketing : research on the sensuality of products, (pp. 123-134). 2010
Persistent link: https://www.econbiz.de/10003933217