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On the other hand ... : enhancing promotional effectiveness with haptic cues

Maille, Virginie; Morrin, Maureen; Reynolds-McIlnay, Ryann - In: Journal of marketing research 57 (2020) 1, pp. 100-117

Persistent link: https://www.econbiz.de/10012177920

Increasing shopper trust in retailer technological interfaces via auditory confirmation

Reynolds-McIlnay, Ryann; Morrin, Maureen - In: Journal of retailing 95 (2019) 4, pp. 128-142

Persistent link: https://www.econbiz.de/10012154082

R-E-S-P-E-C-T find out what my name means to me : the effects of marketplace misidentification on consumption

Rank-Christman, Tracy; Morrin, Maureen; Ringler, Christine - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 333-340

Persistent link: https://www.econbiz.de/10011739817

How product-environment brightness contrast and product disarray impact consumer choice in retail environments

Reynolds-McIlnay, Ryann; Morrin, Maureen; Nordfält, Jens - In: Journal of retailing 93 (2017) 3, pp. 266-282

Persistent link: https://www.econbiz.de/10011744775

How Do Emotions Influence Saving Behavior

Nenkov, Gergana Y.; MacInnis, Deborah J.; Morrin, Maureen - Center for Retirement Research (CRR), Boston College - 2009

Employers have moved away from traditional defined benefit pension plans to defined contribution plans such as 401(k)s. As a result, many individuals are now required to make their own retirement saving and investment decisions, which has raised concerns about their ability and desire to handle...

Persistent link: https://www.econbiz.de/10005015623

A manuscript's journey through peer review : insights from almost 3,000 editorial decisions at the Journal of Marketing Research : editorial

Gupta, Sachin; Danaher, Peter J.; Mittal, Vikas; … - In: Journal of marketing research 60 (2023) 5, pp. 835-846

Persistent link: https://www.econbiz.de/10014384285

Determinants of Trademark Dilution

Morrin, Maureen; Lee, Jonathan; Allenby, Greg M. - In: Journal of consumer research : JCR ; an … 33 (2006) 2, pp. 248-257

Persistent link: https://www.econbiz.de/10007295109

Does It Make Sense to Use Scents to Enhance Brand Memory?

Morrin, Maureen; Ratneshwar, S. - In: Journal of marketing research : JMR 40 (2003) 1, pp. 10-25

Persistent link: https://www.econbiz.de/10006651498

Taking Stock of Stockbrokers: Exploring Momentum versus Contrarian Investor Strategies and Profiles

Morrin, Maureen; Jacoby, Jacob; Johar, Gita Venkataramani; … - In: Journal of consumer research : JCR ; an … 29 (2002) 2, pp. 188-198

Persistent link: https://www.econbiz.de/10006653797

The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes

Morrin, Maureen - In: Journal of marketing research : JMR 36 (1999) 4, pp. 517

Persistent link: https://www.econbiz.de/10006664525