Increasing shopper trust in retailer technological interfaces via auditory confirmation
Year of publication: |
2019
|
---|---|
Authors: | Reynolds-McIlnay, Ryann ; Morrin, Maureen |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 95.2019, 4, p. 128-142
|
Subject: | Multi-modal confirmation | Point-of-sale transaction | Retail environment | Sensory marketing | Sounds | Trust | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence |
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