Purpose – The purpose of this article is to contribute to corporate marketing literature by examining how an individual's identification with a company influences their willingness to invest in the company's shares.Methodology/Approach – A set of hypotheses were developed based on theory,...

Purpose. Long-run corporate success requires engagement in two types of innovative activities: exploitation and exploration. However, earlier research has focused on exploration and exploitation concerning a firm's technologies. The purpose of the present article is to explicitly examine...

A well-documented behavioral pattern in consumer financial decision-making is the disposition effect, which refers to the tendency to sell winning investments too early, while holding on to losing investments too long. This bias has negative wealth consequences, because typically, individuals'...

The disposition effect refers to individuals' tendency to sell their winning investments too early, while holding on to their losing investments too long. This behavioral bias has negative consequences for individuals' wealth, because losing investments usually continue to underperform, while...

According to standard (rational) models of (financial) decision-making, consumers should generally have a single strong, normative focal goal when making financial decisions like selecting which stocks to invest in: to maximize risk-adjusted financial returns. Nevertheless, consumers' financial...