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Benchmarking Advertising Efficiency - Do you think half of your life is wasted? Do you konw which half?
Luo, Xueming; Donthu, Naveen - In: Journal of advertising research 41 (2001) 6, pp. 7-18
Persistent link: https://www.econbiz.de/10006510583
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The role of top management networks for market knowledge creation and sharing in China
Luo, Xueming; Hassan, Morsheda - In: Journal of business research : JBR 62 (2009) 10, pp. 1020-1026
Persistent link: https://www.econbiz.de/10008272379
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The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk
Luo, Xueming; Bhattacharya, C.B. - In: Journal of marketing 73 (2009) 6, pp. 198-213
Persistent link: https://www.econbiz.de/10008328590
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Product competitiveness and beating analyst earnings target
Luo, Xueming - In: Journal of the Academy of Marketing Science 38 (2010) 3, pp. 253-265
Persistent link: https://www.econbiz.de/10008403964
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Consumer Negative Voice and Firm-Idiosyncratic Stock Returns
Luo, Xueming - In: Journal of marketing 71 (2007) 3, pp. 75-88
Persistent link: https://www.econbiz.de/10007745076
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Internationalization and the performance of born-global SMEs: the mediating role of social networks
Zhou, Lianxi; Wu, Wei-ping; Luo, Xueming - In: Journal of international business studies : JIBS ; a … 38 (2007) 4, pp. 673
Persistent link: https://www.econbiz.de/10007747706
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Neglected Outcomes of Customer Satisfaction
Luo, Xueming; Homburg, Christian - In: Journal of marketing 71 (2007) 2, pp. 133-149
Persistent link: https://www.econbiz.de/10007603671
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The role of cyber-intermediaries: a framework based on transaction cost analysis, agency, relationship marketing and social exchange theories
Luo, Xueming; Donthu, Naveen - In: The journal of business & industrial marketing 22 (2007) 7, pp. 452-458
Persistent link: https://www.econbiz.de/10007865516
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Working with Rivals: The Impact of Competitor Alliances on Financial Performance
Luo, Xueming; Rindfleisch, Aric; Tse, David K. - In: Journal of marketing research : JMR 44 (2007) 1, pp. 73-83
Persistent link: https://www.econbiz.de/10007596664
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Does advertising spending really work? The intermediate role of analysts in the impact of advertising on firm value
Luo, Xueming; Jong, Pieter J. - In: Journal of the Academy of Marketing Science 40 (2012) 4, pp. 605-625
Persistent link: https://www.econbiz.de/10009977659