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Organized hypocrisy, organizational façades, and sustainability reporting

Cho, Charles H.; Laine, Matias; Roberts, Robin W.; … - In: Accounting, Organizations and Society 40 (2015) C, pp. 78-94

Sustainability discourse is becoming ubiquitous. Still, a significant gap persists between corporate sustainability talk and practice. Prior research on corporate sustainability reporting has relied primarily on two competing theoretical framings, signaling theory and legitimacy theory, which...

Persistent link: https://www.econbiz.de/10011191180

Contrasting realities : corporate environmental disclosure and stakeholder-released information

Rodrigue, Michelle - In: Accounting, auditing & accountability journal 27 (2014) 1, pp. 119-149

Persistent link: https://www.econbiz.de/10010252218

What to get and what to give up : how different decision tasks and product types affect the persuasiveness of promotion- versus prevention-focused messages

Ghosh Chowdhury, Tilottama; Micu, Camelia; Ratneshwar, … - In: Psychology & marketing 32 (2015) 9, pp. 920-933

Persistent link: https://www.econbiz.de/10011340191

Brand image congruence through sponsorship of sporting events : a reinquiry of Gwinner and Eaton (1999)

Kwon, Eunseon; Ratneshwar, Srinivasan; Kim, Eunjin - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 130-138

Persistent link: https://www.econbiz.de/10011453905

Attention to social comparison information and brand avoidance behaviors

Kim, Eunjin; Ratneshwar, Srinivasan; Roesler, Erin; … - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 259-271

Persistent link: https://www.econbiz.de/10011486496

Empirische Analyse prekärer Beschäftigung anhand der amtlichen Statistik

Kim, Anna; Kurz, Karin - In: MIKAS - Mikroanalysen und amtliche Statistik : …, (pp. 76-106). 2004

Persistent link: https://www.econbiz.de/10002151441

Under the influence : social media influencers' impact on response to corporate reputation advertising

Kim, Eunjin; Duffy, Margaret; Thorson, Esther - In: Journal of advertising 50 (2021) 2, pp. 119-138

Persistent link: https://www.econbiz.de/10012584571

A narrative approach for overcoming the message credibility problem in green advertising

Kim, Eunjin; Shoenberger, Heather; Kwon, Eunseon; … - In: Journal of business research : JBR 147 (2022), pp. 449-461

Persistent link: https://www.econbiz.de/10013271524

Advertising during COVID-19 : exploring perceived brand message authenticity and potential psychological reactance

Shoenberger, Heather; Kim, Eunjin; Sun, Yuan - In: Journal of advertising 50 (2021) 3, pp. 253-261

Persistent link: https://www.econbiz.de/10012607894

The role of empathy and efficacy in public service announcements : using narratives to induce bystander intervention in domestic violence

Kim, Eunjin; Muralidharan, Sidharth - In: Journal of advertising research 60 (2020) 4, pp. 452-466

Persistent link: https://www.econbiz.de/10012495780