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Eliciting brand-related social media engagement : a conditional inference tree framework
Schivinski, Bruno - In: Journal of business research : JBR 130 (2021), pp. 594-602
Persistent link: https://www.econbiz.de/10012544878
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Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno; Langaro, Daniela; Fernandes, Teresa; … - In: The journal of brand management : an international journal 27 (2020) 6, pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
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Influencing COBRAs : the effects of brand equity on the consumer's propensity to engage with brand-related content on social media
Schivinski, Bruno; Muntinga, Daan G.; Pontes, Halley M.; … - In: Journal of strategic marketing 29 (2021) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10012424705
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Exploring the nexus of social media influencers and consumer brand engagement
Cheung, Man Lai; Leung, Wilson Ka-shing; Yang, Morgan X.; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2370-2385
Persistent link: https://www.econbiz.de/10013553006
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The impact of destination-brand social media content on consumer online brand-related activities (COBRAs)
Grosso, Fernando Oscar; Rodriguez-Molina, Miguel Ángel; … - In: Tourism Management Perspectives 51 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015077152
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Brand tribalism and self-expressive brands : social influences and brand outcomes
Ruane, Lorna; Wallace, Elaine - In: The journal of product & brand management 24 (2015) 4, pp. 333-348
Persistent link: https://www.econbiz.de/10011407189
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Understanding the role of social influence in piquing curiosity and influencing attitudes and behaviors in a social network environment
Thomas, Veronica L.; Vinuales, Gema - In: Psychology & marketing 34 (2017) 9, pp. 884-893
Persistent link: https://www.econbiz.de/10011738119
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Communication and consumer activities of social networking Sites users : cases from Germany, Poland and Russia
Bartosik-Purgat, Małgorzata; Filipchuk, Oxana; Hinner, … - In: Managing global transitions : international research journal 15 (2017) 4, pp. 341-363
Persistent link: https://www.econbiz.de/10012135702
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Integrating the power of social media dataset impact in medical diagnosis
Suresh, A.; Devi, A. Jayanthila - In: International journal of intelligent enterprise : IJIE 6 (2019) 1, pp. 53-58
Persistent link: https://www.econbiz.de/10012062293
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To click or to buy over the counter drugs : exploring the behaviour of Slovenian customers
Roblek, Vasja; Pejić Bach, Mirjana; Meško, Maja; … - In: International journal of electronic marketing and … 9 (2018) 2, pp. 145-166
Persistent link: https://www.econbiz.de/10011849129