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Relationship marketing: looking backwards towards the future

Payne, Adrian; Frow, Pennie - In: Journal of Services Marketing 31 (2017) 1, pp. 11-15

Purpose This paper aims to review the growth and development of the field of relationship marketing and, through a consideration of this body of work, identifies key research priorities for the future of relationship marketing. The paper also delineates the frequently confused associated...

Persistent link: https://www.econbiz.de/10014906493

Strategic Customer Management : Integrating Relationship Marketing and CRM

Payne, Adrian - 2013

Persistent link: https://www.econbiz.de/10012677013

Strategic market analysis : top-down and bottom-up approaches

Day, George S. - 1980

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Marketing research

Aaker, David A.; Kumar, V.; Day, George S. - 1998 - 6. ed.

Persistent link: https://www.econbiz.de/10000627741

Marketing research

Aaker, David A.; Kumar, V.; Day, George S. - 1995 - 5. ed.

Persistent link: https://www.econbiz.de/10000507567

Consumerism : search for the consumer interest

Aaker, David A. (ed.); Day, George S. (ed.) - 1974 - 2. ed.

Persistent link: https://www.econbiz.de/10000328970

Wharton zur dynamischen Wettbewerbsstrategie

Day, George S. (ed.); Reibstein, David J. (contributor) - 1998 - Dt. Ausg.

Persistent link: https://www.econbiz.de/10000645452

Essentials of marketing research

Kumar, V.; Aaker, David A.; Day, George S. - 1999

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Marketing research

Aaker, David A.; Day, George S. - 1986 - 3. ed.

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Marketing research

Aaker, David A.; Day, George S. - 1983 - 2. ed.

Persistent link: https://www.econbiz.de/10000077769

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