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Plural forms of governance for international strategic alliances : toward an integrative framework
Gao, Tao - In: International journal of business and globalisation : IJBG 27 (2021) 1, pp. 32-50
Persistent link: https://www.econbiz.de/10012505781
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Performance effects of global account coordination mechanisms : an integrative study of boundary conditions
Shi, Linda Hui; Gao, Tao - In: Journal of international marketing 24 (2016) 2, pp. 1-21
Persistent link: https://www.econbiz.de/10011500425
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Motivational bases for consumers' underdog affection in commerce
McGinnis, Lee Phillip; Gao, Tao; Jun, Sunkyu; Gentry, … - In: Journal of service management 28 (2017) 3, pp. 563-592
Persistent link: https://www.econbiz.de/10011758770
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A relationship governance perspective of organizational buyers' supplier choice decisions
Gao, Tao - In: Journal of relationship marketing : innovations & … 16 (2017) 4, pp. 328-342
Persistent link: https://www.econbiz.de/10011820619
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What causes multinational companies to increase resource commitments during financial crises in emerging markets?
Gao, Tao; Sarraf, Talin E. - In: Multinational business review 17 (2009) 2, pp. 13-35
Persistent link: https://www.econbiz.de/10003932702
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Consumer adoption intentions toward the internet in China : the effects of impersonal and interpersonal communication channels
Wei, Yinghong; Frankwick, Gary L.; Gao, Tao; Zhou, Nan - In: Journal of advertising research 51 (2011) 4, pp. 594-607
Persistent link: https://www.econbiz.de/10009501994
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Antecedents to consumer perceptions of sacredness in extended service experiences : the case of Golf
McGinnis, Lee Phillip; Gentry, James W.; Gao, Tao - In: Journal of service research : JSR 15 (2012) 4, pp. 474-488
Persistent link: https://www.econbiz.de/10009673010
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Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.; Gao, Tao; Sultan, Fareena; Pagani, … - In: Business horizons 55 (2012) 5, pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
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Factors influencing Chinese youth consumers' acceptance of mobile marketing
Gao, Tao; Sultan, Fareena; Rohm, Andrew J. - In: The journal of consumer marketing 27 (2010) 7, pp. 574-583
Persistent link: https://www.econbiz.de/10008772840
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Antecedents of consumer attitudes toward mobile marketing : a comparative study of youth markets in the United States and China
Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Huang, Suping - In: Thunderbird international business review 54 (2012) 2, pp. 211-224
Persistent link: https://www.econbiz.de/10009514392