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Innovation management
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McGinnis, Lee Phillip
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Wei, Yinghong
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Chen, JiaHui
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International Journal of Advanced Pervasive and Ubiquitous Computing (IJAPUC)
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Marketing theory and applications ; 2012=Vol. 23
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ECONIS (ZBW)
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Studying organizational commitment with the OCQ in the Korean retail context: Its dimensionality and relationships with satisfaction and work outcomes
Lee, Keun
;
Gao, Tao
- In:
The international review of retail, distribution and …
15
(
2005
)
4
,
pp. 375-400
Persistent link: https://www.econbiz.de/10007148357
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72
Antecedents of consumer attitudes toward mobile marketing: A comparative study of youth markets in the United States and China
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Huang, Suping
- In:
Thunderbird international business review
54
(
2012
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10009834927
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73
ENGAGING WITH DIGITAL CHINA - Consumer Adoption Intentions Toward the Internet in China: The Effects of Impersonal and Interpersonal Communication Channels
Wei, Yinghong
;
Frankwick, Gary L
;
Gao, Tao
;
Zhou, Nan
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 594-608
Persistent link: https://www.econbiz.de/10009815786
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74
What causes multinational companies to increase resource commitments during financial crises in emerging markets?
Gao, Tao
;
Sarraf, Talin E.
- In:
Multinational business review
17
(
2009
)
2
,
pp. 13-35
Persistent link: https://www.econbiz.de/10009889610
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