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Singh, Jaywant
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Antonetti, Paolo
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Dall'Olmo Riley, Francesca
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Quamina, La Toya
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Shukla, Paurav
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ECONIS (ZBW)
43
Other ZBW resources
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OLC EcoSci
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The role of brand equity and crisis type on corporate brand alliances in crises
Singh, Jaywant
;
Crisafulli, Benedetta
;
Quamina, La Toya
; …
- In:
European Management Review
17
(
2019
)
4
,
pp. 821-834
Persistent link: https://www.econbiz.de/10012089824
Saved in:
2
"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis
Singh, Jaywant
;
Crisafulli, Benedetta
;
Quamina, La Toya
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 464-480
Persistent link: https://www.econbiz.de/10012417030
Saved in:
3
How Intensity of cause-related marketing guilt appeals influences consumers : the roles of company motive and consumer identification with the brand
Singh, Jaywant
;
Crisafulli, Benedetta
;
Quamina, La Toya
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 148-162
Persistent link: https://www.econbiz.de/10012293505
Saved in:
4
Competence is power : how digital influencers impact buying decisions in B2B markets
Crisafulli, Benedetta
;
Quamina, La Toya
;
Singh, Jaywant
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 384-399
Persistent link: https://www.econbiz.de/10013326942
Saved in:
5
Strategic brand alliances : research advances and practical applications
Singh, Jaywant
;
Quamina, La Toya
;
Kalafatis, Stavros
- In:
The Routledge companion to contemporary brand management
,
(pp. 120-135)
.
2016
Persistent link: https://www.econbiz.de/10011515382
Saved in:
6
Managing customer complaints : the case of Imperial Orchid Hotels in Thailand
Singh, Jaywant
;
Crisafulli, Benedetta
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 35-43)
.
2017
Persistent link: https://www.econbiz.de/10011537859
Saved in:
7
Service guarantee as a recovery strategy : the impact of guarantee terms on perceived justice and firm motives
Crisafulli, Benedetta
;
Singh, Jaywant
- In:
Journal of service management
27
(
2016
)
2
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011564670
Saved in:
8
Customer responses to service failure and recovery experiences
Singh, Jaywant
;
Crisafulli, Benedetta
- In:
Boundary spanning elements and the marketing function …
,
(pp. 117-135)
.
2015
Persistent link: https://www.econbiz.de/10010506706
Saved in:
9
Joining hands for the greater good : examining social innovation launch strategies in B2B settings
Crisafulli, Benedetta
;
Dimitriu, Radu
;
Singh, Jaywant
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 487-498
Persistent link: https://www.econbiz.de/10012291239
Saved in:
10
Managing online service recovery : procedures, justice and customer satisfaction
Singh, Jaywant
;
Crisafulli, Benedetta
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
6
,
pp. 764-787
Persistent link: https://www.econbiz.de/10011599230
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