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Raju, Jagmohan S.
61
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Management science : journal of the Institute for Operations Research and the Management Sciences
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10
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4
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ECONIS (ZBW)
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91
The Introduction and Performance of Store Brands
Raju, Jagmohan S.
;
Sethuraman, Raj
;
Dhar, Sanjay K.
- In:
Management science : journal of the Institute for …
41
(
1995
)
6
,
pp. 979
Persistent link: https://www.econbiz.de/10006102843
Saved in:
92
Competitive Pricing by a Price Leader
Roy, Abhik
;
Hanssens, Dominique M.
;
Raju, Jagmohan S.
- In:
Management science : journal of the Institute for …
40
(
1994
)
7
,
pp. 809-823
Persistent link: https://www.econbiz.de/10006104883
Saved in:
93
Positioning of Store Brands - When should a store brand position itself against the leading national brand and what are its effects on consumer buying behavior and brand perception...
Sayman, Serdar
;
Hoch, Stephen J.
;
Raju, Jagmohan S.
- In:
Marketing science : the marketing journal of the …
21
(
2002
)
4
,
pp. 378-397
Persistent link: https://www.econbiz.de/10006891966
Saved in:
94
Collaborating to Compete - A Game-Theoretic Model and Experimental Investigation of the Effect of Profit-Sharing Arrangement and Type of Alliance on Resource-Commitment Decisions
Amaldoss, Wilfred
;
Meyer, Robert J.
;
Raju, Jagmohan S.
; …
- In:
Marketing science : the marketing journal of the …
19
(
2000
)
2
,
pp. 105-126
Persistent link: https://www.econbiz.de/10006907282
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95
The Effect of Package Coupons on Brand Choice: An Epilogue on Profits
Dhar, Sanjay K.
;
Morrison, Donald G.
;
Raju, Jagmohan S.
- In:
Marketing science : the marketing journal of the …
15
(
1996
)
2
,
pp. 192
Persistent link: https://www.econbiz.de/10006933416
Saved in:
96
The Effect of Package Coupons on Brand Choice
Raju, Jagmohan S.
;
Dhar, Sanjay K.
;
Morrison, Donald G.
- In:
Marketing science : the marketing journal of the …
13
(
1994
)
2
,
pp. 145-164
Persistent link: https://www.econbiz.de/10006942090
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97
Who's Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information
Musalem, Andrés
;
Bradlow, Eric T.
;
Raju, Jagmohan S.
- In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. 715-730
Persistent link: https://www.econbiz.de/10008148352
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98
Competitive Consequences of Using a Category Captain
Subramanian, Upender
;
Raju, Jagmohan S.
;
Dhar, Sanjay K.
; …
- In:
Management science : journal of the Institute for …
56
(
2010
)
10
,
pp. 1739-1766
Persistent link: https://www.econbiz.de/10008708005
Saved in:
99
Bayesian estimation of random-coefficients choice models using aggregate data
Musalem, Andrés
;
Bradlow, Eric T.
;
Raju, Jagmohan S.
- In:
Journal of applied econometrics
24
(
2009
)
3
,
pp. 490-516
Persistent link: https://www.econbiz.de/10008225601
Saved in:
100
Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis
Subramanian, Upender
;
Raju, Jagmohan S.
;
Zhang, Z. John
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 246-270
Persistent link: https://www.econbiz.de/10010095559
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