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Persuading consumers with social attitudes

Bühler, Stefan; Halbheer, Daniel - In: Journal of economic behavior & organization : JEBO 84 (2012) 1, pp. 439-450

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Entry deterrence, coordinating advertising and pricing in markets with consumption externalities

Whelan, Adele - In: The B.E. journal of theoretical economics 19 (2019) 2, pp. 1-16

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Strategic pricing : an analysis of social influences

Amaldoss, Wilfred; Jain, Sanjay - In: Handbook of pricing research in marketing, (pp. 397-418). 2009

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Conspicuous consumption and dynamic pricing

Rao, Raghunath Singh; Schaefer, Richard - In: Marketing science : the marketing journal of the … 32 (2013) 5, pp. 786-804

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Smart Shopping : eine theoretische und empirische Analyse des preis-leistungsorientierten Einkaufsverhaltens von Konsumenten

Esser, Beatrix - 2002 - 1. Aufl.

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Conspicuous Consumption and Dynamic Pricing

Rao, Raghunath S. - 2013

high intrinsic quality indirectly generates exclusivity via pricing effects; in turn, this exclusivity generates …? We develop an analytical model to study this issue, examining both pricing and product management decisions in markets … equilibrium. Third, we examine the product management strategies used by firms to preserve early adopter exclusivity. Finally, we …

Persistent link: https://www.econbiz.de/10013075029

Advertising, goodwill, and the Veblen effect

Chenavaz, Régis Y.; Eynan, Amit - In: European journal of operational research : EJOR 289 (2021) 2, pp. 676-682

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Is luxury expensive?

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Intertemporal pricing strategies for fashion tech products with consumption externalities

Wang, Tong; Wang, Xiaofang - In: Frontiers of business research in China : selected … 11 (2017) 4, pp. 484-501

Persistent link: https://www.econbiz.de/10011849910