The purpose of this study is to systematically review the city branding literature to provide an explicated and organized view and highlight further research opportunities. In that sense, the articles published on "city branding" and "city marketing" between 1988 and 2014 were explored via...

Indian snack food market has reached a value of Rs. 1530 crore. It is one of the largest snack markets in the world. The industry has been growing around 10% for the last three years, while the branded segment is growing around 25% per annum. Bikaji is one of them and going to be the biggest...

This study represents an exploratory analysis of the evolution of the place branding concept, with an important focus on the geographical perspective. How has this notion, a newcomer into the geographers' analysis, changed over time and what role does it have in the decision making process of...

The competitive environment in terms of tourists and investment attraction requires the strategic management of cities. The marketing literature in this topic relates to different dimensions, most importantly, the image, identity, and branding of a city, satisfaction, and the degree of loyalty...

The name is one of the most important elements of branding. That stands for city branding too: the name of the city defines a lot of things. Just like with “classic brands” it’s good if it refers to the product (the city)it raises positive feelings, it’s short and easy to pronounce, and...

The most frequent definition of the smart city in the literature defines it as a developed urban area that creates sustainable economic development and high quality of life. Therefore, a city should always be capable of identifying and effectively resolving its key development challenges in...

The concept of brand personality proposed by Aaker (1997) consists of five dimensions: sincerity, excitement, competence, sophistication, and ruggedness. This concept was drawn from the development of products in general so as to describe personality of brands, and has been widely applied to...

Considering the current issues the urban centers are dealing with, the amplified city competitiveness and the increased demand of qualitative public services, it appears the need to apply new urban management approaches, more oriented toward the market and the current needs of the city. The...

This paper shows the role of educational diversity on investor relations quality and the impact of the latter on the number of shareholder activism incidents a firm encounters. We review literature on marketing, finance, and corporate communications to develop a conceptual framework which we...