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Consumer behaviour
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20,859
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9,428
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4,804
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4,757
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Bruhn, Manfred
154
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149
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143
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141
Han, Heesup
140
Herrmann, Andreas
123
Mattila, Anna S.
123
Belk, Russell W.
122
Wiedmann, Klaus-Peter
119
Gierl, Heribert
117
Phau, Ian
114
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103
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103
Pelsmacker, Patrick de
98
Dwivedi, Yogesh Kumar
97
Kumar, V.
95
Walsh, Gianfranco
94
Grewal, Dhruv
92
Verhoef, Peter C.
92
Lusk, Jayson L.
86
Usman, Osly
86
Foxall, Gordon R.
85
Khare, Arpita
84
Loureiro, Sandra Maria Correia
83
Thaichon, Park
81
Bagozzi, Richard P.
80
Skiera, Bernd
78
Septianto, Felix
77
Paul, Justin
75
Kreutzer, Ralf T.
74
Nayga, Rodolfo M.
73
Wansink, Brian
72
Eisend, Martin
71
Laroche, Michel
71
Vrontis, Demetris
71
Agarwal, Sumit
70
Hollebeek, Linda D.
70
Chintagunta, Pradeep K.
68
Jang, Soocheong
67
Piller, Frank T.
67
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49
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American Marketing Association
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Information Resources Management Association
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Edward Elgar Publishing
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International Energy Agency
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Haufe-Lexware GmbH & Co. KG
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Institut für Demoskopie Allensbach
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Nomos Verlagsgesellschaft
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12
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12
Technische Universität Braunschweig
12
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1,069
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860
Psychology & marketing
846
International journal of consumer studies
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European Journal of Marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Asia Pacific journal of marketing and logistics
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Journal of marketing
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Journal of business ethics : JOBE
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Journal of marketing communications
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Journal of Consumer Marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
402
The journal of services marketing
398
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
390
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Cogent business & management
386
Journal of retailing
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International journal of contemporary hospitality management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
364
The service industries journal
362
Marketing letters : a journal of research in marketing
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Marketing intelligence & planning
352
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
1,873
RePEc
967
EconStor
895
BASE
179
OLC EcoSci
74
USB Cologne (business full texts)
8
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date (oldest first)
1
The impact of social media peer communication on customer behaviour : evidence from Romania
Anastasiei, Bogdan
;
Dospinescu, Nicoleta
;
Dospinescu, …
- In:
Argumenta oeconomica
48
(
2022
)
1
,
pp. 247-264
Persistent link: https://www.econbiz.de/10013366097
Saved in:
2
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
3
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
4
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
5
Investigating the nexus between the types of advertising messages and customer engagement : do customer involvement and generations matter?
Msallati, Amani
- In:
Journal of innovations in digital marketing
2
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014383254
Saved in:
6
To engage or not : how does concern for personal brand impact consumers' Social Media Engagement Behaviour (SMEB)?
Mein, Xiang Ying
;
Brataas, Andrea
;
Stothers, Robin Alexander
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10014553109
Saved in:
7
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
8
The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad
;
Farzana Quoquab
;
Thurasamy Ramayah
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
Saved in:
9
Engagement platforms : the role of emotions in fostering customer engagement and brand image in interactive media
Blasco-Arcas, Lorena
;
Hernández Ortega, Blanca
; …
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
5
,
pp. 559-589
Persistent link: https://www.econbiz.de/10011599060
Saved in:
10
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
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