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Cross-media consumption : insi...
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Ours, Jan C. van
256
Nijkamp, Peter
237
Grip, Andries de
145
Lindeboom, Maarten
134
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128
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115
Oosterbeek, Hessel
111
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100
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99
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99
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96
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95
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95
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92
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91
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89
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89
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86
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86
Koning, Pierre
81
Weel, Bas ter
81
Maennig, Wolfgang
79
Pelsmacker, Patrick de
79
Franses, Philip Hans
78
Gradus, Raymond
77
Haan, Jakob de
75
Kaiser, Harry M.
75
Rouwendal, Jan
75
Gierl, Heribert
69
Bovenberg, Ary Lans
67
Graafland, Johan J.
65
Groot, Wim
64
Mastrogiacomo, Mauro
63
Eisend, Martin
62
Palm, Franz C.
62
Heyma, Arjan
61
Dijkgraaf, Elbert
59
Ommeren, Jos van
59
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58
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56
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71
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61
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Vereniging voor de Staathuishoudkunde
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Edward Elgar Publishing
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16
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2,008
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Discussion paper / Tinbergen Institute
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Journal of advertising research
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De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
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SEO-rapport
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Journal of business research : JBR
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Journal of advertising : official publication of the American Academy of Advertising
311
International journal of advertising : the quarterly review of marketing communications
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Openbare uitgaven : zin en omvang van de overheidsuitgaven ; publikatie van de Stichting Instituut voor Onderzoek van Overheidsuitgaven te 's-Gravenhage
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International journal of advertising : the review of marketing communications
255
Uitgave van de Sociaal-Economische Raad
254
Tinbergen Institute Discussion Paper
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Journal of marketing communications
235
Tijdschrift voor economische en sociale geografie : TESG
215
Statistisch magazine / Centraal Bureau voor de Statistiek, Hoofafdeling Ontwikkeling
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Discussion paper / Center for Economic Research, Tilburg University
205
CPB discussion paper
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Tijdschrift vervoerswetenschap : kwartaalschrift van de Stichting NEA
193
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Journal of advertising
191
IZA Discussion Paper
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Tijdschrift voor politieke ekonomie
177
Journal of promotion management : JPM
161
Applied economics
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Quarterly bulletin / De Nederlandsche Bank
156
NBER working paper series
152
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152
Psychology & marketing
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CPB document
145
Discussion paper / Centre for Economic Policy Research
145
European Journal of Marketing
145
Tinbergen Institute research series
138
Discussion paper / Central Bureau voor de Statistiek
136
Journal of Consumer Marketing
136
SpringerLink / Bücher
135
DNB working paper
134
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
132
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
2,340
RePEc
1,321
EconStor
943
Other ZBW resources
936
BASE
95
ArchiDok
40
USB Cologne (business full texts)
34
OLC EcoSci
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51
Buy what is advertised on television? : evidence from bans on child-directed food
advertising
Huang, Rui
;
Yang, Muzhe
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 207-222
Persistent link: https://www.econbiz.de/10010228558
Saved in:
52
Brandmanagement und Sport : Wirkung des Einsatzes von Sportlern in TV-
Werbung
auf potentielle Konsumenten
Sain, Soumit
-
2012
Persistent link: https://www.econbiz.de/10010376172
Saved in:
53
Healthy and unhealthy food in Italian television ads for adults and children
Puggelli, Francesca Romana
;
Bertolotti, Mauro
- In:
Young consumers : insight and ideas for responsible …
15
(
2014
)
1
,
pp. 58-67
Persistent link: https://www.econbiz.de/10010386448
Saved in:
54
Enhancing television
advertising
: same-language subtitles can improve brand recall, verbal memory, and behavioral intent
Brasel, S. Adam
;
Gips, James
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10010363992
Saved in:
55
Demographic differences in recall and recognition rates of in-game advertisements
Toh, Chee Yong
;
Leng, Ho Keat
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 187-196
Persistent link: https://www.econbiz.de/10010347076
Saved in:
56
A content analysis of television food
advertising
to children : comparing low and general-nutrition food
Kim, Hyuksoo
;
Lee, Doohwang
;
Hong, Yangsun
;
Ahn, Jungsun
; …
- In:
International journal of consumer studies
40
(
2016
)
2
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011488480
Saved in:
57
Children’s responses to traditional versus hybrid
advertising
formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
58
Targeting political
advertising
on television
Lovett, Mitchell J.
;
Peress, Michael
-
2010
Persistent link: https://www.econbiz.de/10009296052
Saved in:
59
Are we measuring the same attitude? : understanding media effects on attitude towards
advertising
Soo, Jiuan Tan
;
Chia, Lily
- In:
Marketing theory
7
(
2007
)
4
,
pp. 353-377
Persistent link: https://www.econbiz.de/10003628310
Saved in:
60
Werbung
im Fernsehen : eine medienökonomische Untersuchung zur Effektivität und Effizienz werblicher TV-Kommunikation
Schierl, Thomas
(
ed.
)
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001754931
Saved in:
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